Digital Media Strategist

Ad Talent Africa; Johannesburg; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A dynamic marketing agency in Johannesburg is seeking a Digital Media Strategist for a one-year fixed-term contract. The candidate should have a passion for data and proven experience in multi-channel campaign management. Key duties include developing digital strategies, conducting market research, and analyzing performance metrics to drive engagement. Join a fast-paced environment where you can make a significant impact on brand visibility and ROI.

Qualifications

• Minimum of 3-5 years in digital marketing or media strategy.
• Proficiency in Google Ads, Google Analytics, and data visualization tools.
• Strong ability to analyze performance metrics and optimize campaigns.

Responsibilities

• Develop and implement data-driven digital marketing strategies.
• Conduct market research and competitor analysis.
• Oversee campaigns across multiple platforms.

Skills

Data analysis

Multi-channel campaign management

Market research

Performance analysis

Budget management

Collaboration

Tools

Google Ads

Google Analytics

Facebook Business Manager

Job description

Who Are We

A dynamic and results-driven marketing agency specialising in innovative digital strategies that drive brand visibility and business growth.

Who Are We Looking For

We are seeking a skilled and analytical Digital Media Strategist for a one-year fixed-term contract. The ideal candidate is a digital marketing expert with a passion for data, trends, and audience behavior. You thrive in a fast-paced environment, excel at multi-channel campaign management, and have a proven ability to drive engagement and ROI.

What Will You Do

• Strategic Planning & Execution: Develop and implement data-driven digital marketing strategies to meet business objectives, optimizing customer experiences across digital touchpoints.
• Market Research & Consumer Insights: Conduct market research and competitor analysis to understand trends and use analytics to craft targeted messaging.
• Multi-Channel Campaign Management: Oversee campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and email marketing, ensuring consistent brand messaging.
• Performance Analysis & Optimization: Use tools like Google Analytics and Facebook Business Manager to monitor KPIs and make data-driven adjustments for better results.
• Collaboration & Team Coordination: Work with graphic designers, copywriters, and sales teams to align marketing efforts with business goals.
• Budget Management: Manage advertising budgets, allocating funds based on performance to maximize ROI.
• Reporting & Insights Presentation: Prepare detailed performance reports and present findings with actionable recommendations to stakeholders.

What Will You Need

• Experience: Minimum of 3-5 years in digital marketing or media strategy.
• Technical Skills: Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and data visualization tools.
• Analytical Mindset: Strong ability to analyze performance metrics and optimize campaigns accordingly.
• Communication: Excellent presentation and reporting skills with a clear ability to convey insights.
• Collaboration: Experience working with creative teams and stakeholders to align strategies with business goals.
• Market Knowledge: Up-to-date with digital marketing trends and technologies.