Digital Media Strategist

Tyron Consultancy; Johannesburg; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A leading consultancy is looking for a Digital Media Strategist to create and execute data-driven marketing strategies in Johannesburg. The ideal candidate will have a Bachelor's degree and at least four years of experience in digital media marketing. Responsibilities include utilizing analytics tools for performance tracking and executing innovative campaigns to enhance brand awareness and engagement. This hybrid role offers opportunities for professional growth in a dynamic marketing environment.

Qualifications

• Minimum 4 years related digital media marketing experience.
• Experience with digital engagement models and innovative campaigns.
• Bachelor’s degree or equivalent combination of education and experience.

Responsibilities

• Create data-driven digital marketing strategies aligned with business goals.
• Track campaign performance using analytics tools and optimize strategies.
• Execute paid online advertising campaigns to increase brand awareness.

Skills

Digital marketing strategies

Analytics tools

Social media best practices

Paid media planning

Email marketing

Education

Bachelor’s degree

Tools

Google Analytics

Job description

Digital Media Strategist required in Johannesburg.

Duties and Responsibilities:

• Create data-driven digital marketing strategies tailored to the target audience and aligned with business goals. Strategic planning should incorporate paid media and email marketing to maximise reach.
• Stay up-to-date with the latest trends and best practices in digital marketing and provide counsel on social media best practices internally as appropriate.
• Use analytics tools such as Google Analytics to track campaign performance, identify trends, and optimize strategies.
• Assist in budgeting and executing paid online advertising campaigns to increase brand awareness, drive engagement, followers, and growth by identifying trends, developing new digital engagement models, and implementing innovative campaigns.

Requirements:

• Bachelor’s degree and a minimum of 4 years related digital media marketing experience; or equivalent combination of education and experience.

Salary: R35 000 – R40 000 per month.

Hybrid: 3 Days On-Site, 2 Days Remote.

Agency: Digital & Advertising.