Digital Media Strategist

Ad Talent Africa; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading marketing agency seeks a Digital Media Strategist for a one-year contract. The role involves strategic planning, multi-channel campaign management, and performance analysis to drive brand visibility and engagement. Ideal candidates will have 3-5 years of experience in digital marketing and a strong analytical mindset.

Qualifications

• Minimum of 3-5 years in digital marketing or media strategy.
• Proficiency in digital marketing tools.
• Strong ability to analyze performance metrics.

Responsibilities

• Develop and implement data-driven digital marketing strategies.
• Oversee campaigns across multiple platforms.
• Prepare detailed performance reports and present findings.

Skills

Analytical Mindset

Communication

Collaboration

Tools

Google Ads

Google Analytics

Facebook Business Manager

Data Visualization Tools

Job description

A dynamic and results-driven marketing agency specialising in innovative digital strategies that drive brand visibility and business growth.

Who Are We Looking For :

We are seeking a skilled and analytical Digital Media Strategist for a one-year fixed-term contract . The ideal candidate is a digital marketing expert with a passion for data, trends, and audience behavior. You thrive in a fast-paced environment, excel at multi-channel campaign management, and have a proven ability to drive engagement and ROI.

What Will You Do :

• Strategic Planning & Execution : Develop and implement data-driven digital marketing strategies to meet business objectives, optimizing customer experiences across digital touchpoints.
• Market Research & Consumer Insights : Conduct market research and competitor analysis to understand trends and use analytics to craft targeted messaging.
• Multi-Channel Campaign Management : Oversee campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and email marketing, ensuring consistent brand messaging.
• Performance Analysis & Optimization : Use tools like Google Analytics and Facebook Business Manager to monitor KPIs and make data-driven adjustments for better results.
• Collaboration & Team Coordination : Work with graphic designers, copywriters, and sales teams to align marketing efforts with business goals.
• Budget Management : Manage advertising budgets, allocating funds based on performance to maximize ROI.
• Reporting & Insights Presentation : Prepare detailed performance reports and present findings with actionable recommendations to stakeholders.

What Will You Need :

• Experience : Minimum of 3-5 years in digital marketing or media strategy.
• Technical Skills : Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and data visualization tools.
• Analytical Mindset : Strong ability to analyze performance metrics and optimize campaigns accordingly.
• Communication : Excellent presentation and reporting skills with a clear ability to convey insights.
• Collaboration : Experience working with creative teams and stakeholders to align strategies with business goals.
• Market Knowledge : Up-to-date with digital marketing trends and technologies.