Digital Media & Social Analyst, Western & Central Africa

Visa; Johannesburg; Hybrid; ZAR 500,000 - 700,000; Full time

Job summary

A global payment technology company is seeking a Digital Media & Social Analyst to enhance brand presence across digital channels. Responsibilities include managing campaigns, collaborating with agencies, and leveraging data for effective strategies. The ideal candidate has a degree in Digital Marketing, 5+ years' experience, and strong project management skills. This full-time position is hybrid, based in Johannesburg, South Africa.

Qualifications

• 5 years experience in digital marketing or a related discipline.
• Experience supporting or executing digital/social-first creative programs.
• Sound understanding of modern marketing channels and social media platforms.

Responsibilities

• Draft insightful social and media briefs for agencies.
• Drive digital-first thinking in brand activities.
• Collaborate with creative and social agencies for high-quality assets.

Skills

Digital marketing

Project management

Analytical skills

Communication skills

Social media strategy

Education

Bachelor's degree in Digital Marketing or Business Communications

Job description

Overview

The Digital Media & Social Analyst will play a key role in representing the Visa brand to target audiences across digital and social channels. Reporting to the Head of Brand & Sponsorship you will be instrumental in orchestrating digital and social media strategy, integrate the brand across digital platforms and act as a liaison between internal teams and external agencies, especially social media and digital. You will manage timelines, create clear briefs and oversee multiple projects with attention to detail. A data-driven mindset, expertise in modern digital and social marketing, and a commitment to innovation are essential to ensure Visa\'s brand remains relevant and impactful.

Essential Functions

• Draft comprehensive, insightful social, digital, and media briefs for agencies, ensuring objectives are clear, deliverables align with brand strategy, and timelines are managed with discipline.
• Create and measure campaigns whilst in market, ensuring that Visa takes a measurement-led approach.
• Drive digital and social media-first thinking in brand activities, supporting the planning and execution of digital campaigns and media strategies.
• Collaborate with creative, design, media, and social agencies, providing feedback and ensuring the delivery of high-quality and impactful creative assets.
• Analyze consumer segmentation and campaign performance data, generating actionable insights to inform social, digital, and media campaigns.
• Contribute to the development and scaling of digital and social standards, guidelines, and tools to support innovation and brand consistency across the Markets in the region.
• Plan and execute campaigns aligned to social, digital, and media budgets.
• Participate in creative effectiveness entries, providing impact for Visa\'s digital, social, and media campaigns.
• Manage multiple projects concurrently, ensuring meticulous attention to detail, on-time delivery, and alignment with strategic objectives.
• Prepare and present clear updates and reports on socially led activities, insights, and outcomes for internal stakeholders.
• Experience working at a digital and media agency will be to your advantage.
• This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

• A bachelor\'s degree in Digital Marketing, Business Communications, or a related field is required.
• 5 years experience in digital marketing or a related discipline. Media buying and planning will also work to your advantage.
• Demonstrable experience supporting or executing digital / social-first creative programs.
• Sound understanding of modern marketing channels, digital content, and social media platforms.
• Proficiency in writing effective media and digital briefs and managing agency relationships, especially with media and digital agencies.
• Strong project management skills with the ability to manage multiple projects and timelines with rigor.
• Meticulous attention to detail and strong organizational abilities.
• Analytical mindset with the ability to leverage data and insights for decision-making and optimization.
• Excellent communication and presentation skills with the ability to articulate concepts to both technical and non-technical audiences.

Advantageous Experience

• Digital, social, and media experience in Pan-African, Nigerian, and Francophone markets.
• Knowledge of consumer segmentation, media buying, digital strategy.
• ROI orientation and financial acumen.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work: No

Employment Type: Full-time

Key Skills

Anti Money Laundering, Land Survey, ADMA, Civil Project Management, Building Electrician

Experience: years

Vacancy: 1