Digital Media Planner (Fixed Term Contract)

Starcom Bangladesh; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading digital marketing agency in Johannesburg is seeking a Campaign Manager to oversee implementation, tracking, and alignment of online marketing efforts. The successful candidate will manage digital media campaigns effectively, ensuring they meet strategic KPIs and are delivered on time and within budget. Proficiency in cross-platform management and an eye for detail are essential.

Qualifications

• Experienced in cross-platform campaign management and implementation planning.
• Ability to work with speed and accuracy.

Responsibilities

• Ensure effective operational management of all digital media campaigns.
• Drive campaign management deliverables between strategy and agency teams.
• Build and maintain implementation plans aligned with KPIs.

Skills

Cross-platform campaign management

Implementation planning

Attention to detail

Job description

Overview

Job Description

Responsible for implementation, tracking, measurement, and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPIs.

Responsibilities

• Ensure the effective operational management of all digital media campaigns in your portfolio.
• Drive campaign management deliverables, acting as a conduit between strategy, campaign management, and creative agency’s production team.
• Be fully accountable for all digital implementation requirements.

Implementation Plans

• Build implementation plans aligned with strategic requirements and KPIs.
• Maintain and update plans regularly based on client, creative, and media optimization changes.
• Ensure digital media plans align with overarching lay-downs or live planning tools.
• Flag discrepancies immediately, whether in creative, budget, timing, or KPIs.
• Plan and load bookings using Publicis Starscape (training provided).

Campaign Management and AdOps Alignment

• Brief implementation plans into PowerHub for real-time execution (training provided).
• Monitor daily performance and spend to prevent over- or under-spending.
• Instruct implementation changes to adapt to client needs and optimize campaigns.
• Manage proof of flighting, including delivering screenshots within 24 hours of going live.
• Suggest optimizations for better campaign performance.
• Strive to increase ROI and maximize campaign performance continually.

Tracking, Tagging & Taxonomy

• Request tracking tags timely to avoid go-live delays.
• Perform QA testing on all campaigns.
• Implement taxonomy correctly as per brand requirements.
• Ensure proper tagging is in place.

Creative Agency Alignment

• Send chase lists to creative agencies as per implementation plans.
• Follow up for delivery of creative elements.
• Flag delays affecting go-live or pacing.
• Ensure creative assets are delivered on time, on brief, and meet quality standards.
• Pre-check assets and communicate issues within 4 hours.

Strategy Alignment

• Align on strategy and deliverables before building plans.
• Provide regular feedback on campaign performance in line with strategy.

Post & Interim Campaign Reports

• Deliver interim and post-campaign reports.
• Ensure data accuracy and proper formatting.
• Include benchmarks and all required information.

Buying & Billing Alignment

• Collect all invoices.
• Check flow-plan actualization.
• Send billing packs and revised CE’s to buyers.

Other Reporting

• Track weekly spend and creative delivery.
• Prepare weekly optimization reports and insights.
• Provide recommendations for improvement.
• Handle regional requests and contribute to close-out reports.

Qualifications

Experienced in cross-platform campaign management and implementation planning. Ability to work with speed and accuracy.