Digital Media Planner

Starcom Georgia; Johannesburg; On-site; ZAR 350,000 - 500,000; Full time

Job summary

A leading company in the advertising sector is seeking a Digital Media Planner for a full-time fixed term contract. The role focuses on the management and operational execution of digital media campaigns, ensuring alignment with strategic objectives and KPIs. The ideal candidate will have strong campaign management experience along with the ability to drive optimizations for maximum ROI.

Qualifications

• Experienced in cross-platform campaign management.
• Ability to manage multiple campaigns simultaneously.
• Strong analytical skills with attention to detail.

Responsibilities

• Implement and track digital media campaigns within budget.
• Maintain and update implementation plans as required.
• Monitor performance and optimize campaigns accordingly.

Skills

Campaign management

Digital media

Analytical skills

Tools

Publicis Starscape

PowerHub

Job description

Digital Media Planner (Fixed Term Contract)Join to apply for the Digital Media Planner (Fixed Term Contract) role at Starcom GeorgiaDigital Media Planner (Fixed Term Contract)2 days ago Be among the first 25 applicantsJoin to apply for the Digital Media Planner (Fixed Term Contract) role at Starcom GeorgiaGet AI-powered advice on this job and more exclusive features.OverviewJob DescriptionResponsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI's.ResponsibilitiesEnsure the effective operational management of all digital media campaigns in your portfolio.Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency's production team.Be fully accountable and responsible for all digital implementation requirements.ByImplementation plansBuilding implementation plans in line with the strategic requirements and KPI'sContinuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes.

Every time a plan amendment is made)Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other)Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI's etc.Plan and load bookings using Publicis Starscape tool (training will be provided)Campaign Management and AdOps AlignmentBriefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided).Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going liveSuggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectivesContinuously strive to increase ROI on a campaign by campaign basis and maximise campaign performanceTracking, Tagging & TaxonomyEnsure that tracking tags are requested timeously to ensure that the go-live date is not compromisedEnsure QA testing happens on all campaignsEnsure taxonomy is implemented correctly and in line with the brand requirementsEnsure the correct tagging is implementedCreative Agency AlignmentSend chase lists to the creative agencies in line with the implementation plansChase the creative agencies for the delivery of creative elements for campaign management executionFlagging creative delays with client that affect go-live or pacingEnsure creative agencies are delivering best-practice creative, on time and on briefPre-check all the received assets from the client / creative agency / digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assetsStrategy AlignmentAlign on strategy requirements and deliverables before building implementation plansProvide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.Post & Interim Campaign ReportsDrive the delivery of interim and post campaign reportsEnsure the data accuracy of reportsEnsure correct formatting of the reportsEnsure benchmark and all required information is included in the reportsBuying & Billing AlignmentCollate all invoicesCheck flow-plan actualisationSend billing pack and revised CE's to byerOther ReportingWeekly spend trackingWeekly creative delivery trackerWeekly - Optimisation reportRecommendations for improvementKey insights into the campaigns performanceOptimisation recommendationsRegional requestsInput into close-out reportsQualificationsExperienced cross-platform campaign management and implementation planning.Ability with speed and accuracy.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesAdvertising ServicesReferrals increase your chances of interviewing at Starcom Georgia by 2xGet notified about new Digital Media Planner jobs in Johannesburg, Gauteng, South Africa.Johannesburg, Gauteng, South Africa 1 day agoJohannesburg, Gauteng, South Africa 1 day agoJohannesburg, Gauteng, South Africa 4 days agoJohannesburg, Gauteng, South Africa 2 days agoJohannesburg, Gauteng, South Africa 2 months agoSandton, Gauteng, South Africa 2 months agoDIGITAL INFRASTRUCTURE MARKETING MANAGER : JOHANNESBURGJohannesburg Metropolitan Area 6 days agoJohannesburg Metropolitan Area 6 days agoSandton, Gauteng, South Africa 2 weeks agoJohannesburg, Gauteng, South Africa 2 months agoWe're unlocking community knowledge in a new way.

Experts add insights directly into each article, started with the help of AI.

J Ljbffr

Create a job alert for this search