Digital & Media Growth Executive

RCL FOODS; Durban; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

RCL FOODS is seeking a Digital & Media Growth Executive to lead its digital marketing transformation. This role requires a visionary with significant experience in digital strategies, media planning, and cross-functional leadership to engage millions of consumers. Join the dynamic team in Durban and influence growth at the highest levels of the organization.

Benefits

Collaborate with top-tier leaders

Innovative and purpose-driven environment

Qualifications

• 8-12 years experience in digital marketing and e-commerce.
• Proven leadership in cross-functional teams and agency partnerships.
• Experience with digital media strategy and performance marketing.

Responsibilities

• Lead the digital commerce strategy across platforms and categories.
• Drive integration between marketing technology and creative teams.
• Shape paid media strategy across traditional and digital channels.

Skills

Strategic thinking

Data-driven decision-making

Leadership

Experience working with digital agencies

Cross-functional collaboration

Education

Relevant tertiary qualification in Marketing, Digital, Business

Tools

Marketing technology platforms

Job description

Are you ready to lead the digital transformation of one of South Africa’s most iconic food companies?

RCL FOODS is on the hunt for a visionary Digital & Media Growth Executive to spearhead our digital marketing evolution. This is more than a job—it’s a chance to shape the future of how we connect with millions of consumers across content, commerce, and media.

This role is based in Durban and will report to the Marketing Director.

What You’ll Need:

• Relevant tertiary qualification in Marketing, Digital, Business, or related field.
• 8–12 years experience in digital marketing and e-commerce, media strategy, or integrated marketing in an FMCG and agency / studio environment.
• Proven leadership in cross-functional teams and agency partnerships.
• Experience working with cross functional marketing teams, external media or digital agencies (e.g. media buying, performance marketing)
• Strategic thinking, executive presence, and data-driven decision-making.

What You’ll Do:

As the Digital & Media Growth Executive, you’ll be at the forefront of our marketing transformation, driving integration across:

1. StudioX – In-House Creative & Community Management

• Lead the strategic use of StudioX as a creative and martech powerhouse.
• Oversee collaboration between StudioX, digital commerce, brand, and customer marketing teams.
• Champion the use of marketing technology platforms like QR codes, Data platforms and WhatsApp integration
• Ensure consistent asset creation and management across all channels using the Asset Bank.
• Build internal capability to brief, collaborate, and optimise creative turnaround times.

2. Digital & E-Commerce – Content to Engage & Sell

• Own and drive the digital commerce strategy across business units, platforms, and categories.
• Align digital content, performance marketing, and e-commerce for unified messaging and measurable impact.
• Equip teams with knowledge of retail media, digital shelf optimisation, and conversion strategies.
• Foster a culture of using AI and personalization tools to enhance user experience and conversion.
• Oversee website strategy, UX, and deployment, ensuring websites are brand aligned and mobile first.
• Activate a robust first-party data strategy in collaboration with media and digital teams.
• Drive accountability for performance across all owned and paid digital platforms.

3. Media – Strategic Oversight

• Provide strategic leadership in shaping paid media strategy across traditional, digital, and emerging channels.
• Build internal capabilities to evaluate media performance, ROI, and efficiency.
• Establish strong media governance processes, including performance tracking, reviews, and reporting.
• Ensure integrated media planning that aligns with campaign and brand objectives.
• Guide teams on managing media agency relationships for optimal collaboration and results.

Why RCL FOODS?

• Collaborate with top-tier leaders including the Chief Growth Officer and MDs.
• Influence strategy at the highest levels of the organisation.
• Work in a dynamic, innovative, and purpose-driven environment.

Ready to Drive Growth?

If you're passionate about digital innovation, media strategy, and creating meaningful consumer experiences, we want to hear from you.

Apply now and be the catalyst for digital transformation at RCL FOODS.