Digital Media & Content Marketing Specialist

Digital Solutions Group; Johannesburg; Hybrid; ZAR 250 000 - 450 000; Full time

Job summary

An innovative company seeks a Digital Media & Content Marketing Specialist to lead performance media and SEO strategies. This dynamic role combines technical optimization with creative problem-solving, making it perfect for those passionate about digital marketing. You will manage social media accounts, execute SEO initiatives, and work with cutting-edge platforms to drive impactful campaigns for high-profile clients. Join a forward-thinking team that values your contributions and fosters an environment of creativity and collaboration. If you're ready to shape digital strategies and make a difference in the advertising landscape, this opportunity is for you.

Qualifications

• 2+ years in digital marketing with hands-on experience in paid media and SEO.
• Experience managing social media accounts for clients across various platforms.

Responsibilities

• Plan and optimize digital media campaigns across various channels.
• Manage social media accounts and execute SEO initiatives for clients.

Skills

Digital Marketing

SEO

Social Media Management

Analytical Skills

Communication Skills

Creative Problem-Solving

Tools

DV360

Xandr

SEMrush

Google Search Console

Job description

Job title: Digital Media & Content Marketing Specialist

Job Location: Gauteng, Johannesburg

Deadline: May 10, 2025

Job Description

• Broadbrand is looking for a Digital Media & Content Marketing Specialist to manage performance media, drive SEO strategies, and run social media accounts for our clients. This is a hands-on role that blends campaign execution, content marketing, and media operations—ideal for someone who enjoys both technical optimisation and creative problem-solving.
• You’ll work with cutting-edge platforms across programmatic media, private marketplaces, AI-enhanced creative, and blockchain-backed measurement. As part of a growing team, you’ll help shape digital strategies for high-impact clients while contributing to Broadbrand’s position as a leader in digital advertising innovation.

Key Responsibilities

• Plan, launch and optimise digital media campaigns across programmatic, display, and paid social channels.
• Manage organic and paid social media accounts for client brands, including content calendars and reporting.
• Execute on-page and off-page SEO initiatives for client websites, in collaboration with internal teams and partners.
• Track and report on campaign and content performance using analytics platforms and dashboards.
• Ensure smooth setup and delivery of campaign assets across DSPs, ad servers, and social platforms.
• Contribute to operational processes that improve campaign quality, speed, and scale.

Requirements

• 2+ years in digital marketing, with hands-on experience in paid media, SEO and social media management.
• Experience managing social media accounts on behalf of clients (Meta, LinkedIn, Instagram, X).
• Working knowledge of programmatic platforms (e.g. DV360, Xandr) and SEO tools (e.g. SEMrush, Search Console).
• Excellent communication and presentation skills.
• Strong analytical mindset and attention to detail.
• Comfortable working in a hybrid team environment with multiple clients and deadlines.