Digital Media Campaign Lead SEO

Ad Talent Africa; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading digital media and marketing firm is seeking a Digital Media Campaign Lead for a fixed-term contract in Johannesburg. This role involves developing high-impact digital campaigns, optimizing resources, and managing performance analytics. Ideal candidates will have a Bachelor's in Marketing, 5+ years of campaign management experience, and proficiency in key advertising platforms.

Qualifications

• 5+ years of experience managing digital media campaigns.
• Proficiency in Google Ads, LinkedIn Ads, TikTok Ads.
• Strong leadership, communication, and analytical skills.

Responsibilities

• Develop and present comprehensive digital campaign strategies.
• Manage multi-channel digital ad campaigns across search and social.
• Monitor campaign performance using tools like Google Analytics.

Skills

Leadership

Analytical Skills

Strategic Thinking

Education

Bachelor’s degree in Marketing

Diploma in SEO

Tools

Google Ads

LinkedIn Ads

TikTok Ads

Google DV360

Job description

Who are we? We are a leader in digital media and marketing, delivering impactful multi-platform campaigns across digital ecosystems.

Who are we looking for? A skilled Digital Media Campaign Lead to work on fixed-term one year contract with expertise in developing and managing high-impact digital campaigns. You should be a strategic thinker with strong leadership and analytical abilities, adept at optimising campaigns to meet business objectives.

What will you do?

Develop and present comprehensive digital campaign strategies aligned with business goals.

Identify optimal digital channels (e.g., Google Ads, LinkedIn, TikTok, Programmatic) for audience engagement.

Set and track KPIs such as conversions, lead generation, and engagement.

Audience Research & Targeting :

Conduct audience segmentation using first- and third-party data.

Develop custom audiences and implement retargeting strategies for conversions.

Manage multi-channel digital ad campaigns across search, social, programmatic, and display.

Utilize A / B testing to optimize ad content and campaign performance.

Adjust targeting and budgets in real-time using performance data.

Performance Tracking & Analytics :

Monitor campaign performance through tools like Google Analytics and CRM platforms.

Provide regular performance reports with actionable insights.

Use data to forecast trends and refine strategies.

Budget & Resource Management :

Allocate budgets effectively across digital platforms.

Optimize CPA, ROAS, and CLV while managing media spend.

Collaborate with finance to track budget utilization.

Lead cross-functional teams of media buyers, analysts, and creatives.

Provide strategic guidance and upskill internal teams on digital trends.

Oversee the creation of engaging ad creatives.

Innovation & Industry Trends :

Stay updated on digital trends, ad technologies, and privacy regulations.

Experiment with new formats and AI-driven ad optimizations.

What will you need?

Bachelor’s degree in Marketing, Digital Advertising, or Media Strategy.

Diploma in SEO.

5+ years of experience managing digital media campaigns.

Previous banking experience.

Proficiency in Google Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms (e.g., Google DV360).

Strong leadership, communication, and analytical skills.

This one-year fixed-term contract is an opportunity to drive impactful digital campaigns while contributing to business growth.

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