Digital Marketing Strategist

Webwiser; Wes-Kaap; On-site; ZAR 30 000 - 70 000; Full time

Job summary

Join a culturally-driven creative studio as a Digital Marketing Strategist, where you'll craft innovative marketing strategies for leading brands in fashion and lifestyle. This role demands a blend of strategic thinking and data-driven decision-making, allowing you to lead multi-channel campaigns that resonate with modern audiences. Collaborate with a multidisciplinary team to optimize conversion journeys and present insights directly to clients. With a flexible culture that values creativity and results, this is an opportunity to make a significant impact in the world of digital marketing.

Qualifications

• 3-5+ years in digital strategy, ideally in an agency or consultancy.
• Strong understanding of paid social, email, web UX, and e-commerce drivers.

Responsibilities

• Develop end-to-end marketing strategies across various channels.
• Audit brand performance and identify growth opportunities.

Skills

Digital Strategy

Paid Social

Email Marketing

Web UX

E-commerce Conversion

Data Analysis

Client Communication

Tools

Meta Ads

Google Ads

Tik Tok Ads

Shopify

GA4

Job description

About WBWR
WBWR is a culturally-driven creative and digital studio that partners with leading brands in fashion, lifestyle, entertainment, and media. We craft strategies and campaigns that don't just perform—they resonate. From content to commerce, we build marketing ecosystems that connect with modern audiences in meaningful, measurable ways.

The Role
We're hiring a Digital Marketing Strategist with the brains of a growth marketer and the instincts of a brand thinker. This is not a media buying role—this is strategy in its purest form: audience definition, channel planning, offer architecture, and insight-led execution.
You’ll lead multi-channel strategies for a roster of premium clients, owning everything from launch plans and funnel frameworks to creative direction and data interpretation.


What You’ll Do

• Develop and lead end-to-end marketing strategies across paid social, search, email, web, and content
  

• Work closely with creative, paid media, and web teams to build conversion-optimized journeys
  

• Audit brand performance and identify short- and long-term growth opportunities
  

• Translate product positioning and consumer insights into channel-specific tactics and campaigns
  

• Craft funnel strategies tailored to DTC and retail hybrid models
  

• Create campaign plans with clear KPIs, testing roadmaps, and performance reporting
  

• Present strategies and insights directly to clients, serving as a trusted growth advisor
  

Requirements

• 3-5+ years in digital strategy, ideally in an agency, consultancy, or high-growth brand
  

• Strong understanding of paid social, email, web UX, and e-commerce conversion drivers
  

• Confident using performance data to inform creative and media strategy
  

• Experience working with or across teams executing on Meta Ads, Google Ads, Tik Tok Ads, Shopify, and GA4
  

• Able to juggle multiple client accounts without compromising thoughtfulness or quality
  

• Exceptional client-facing communication and storytelling skills
  

Bonus Points

• Experience scaling premium or high-design consumer brands
  

• Solid grasp of media mix modeling, LTV analysis, or retention strategy
  

• A creative POV—you’re not afraid to push ideas forward
  

• Copy or creative direction background is a plus
  

Why This Role

• Work on the strategic front lines with globally recognized and design-led brands
  

• Collaborate with a multidisciplinary team across paid, creative, Strategy and CRM
  

• Real ownership of strategy—not just execution
  

• Flexible culture that values results, trust, and taste