Digital Marketing Strategist

No Joke Marketing; Johannesburg; Remote; ZAR 200 000 - 300 000; Full time

Job summary

An innovative marketing team is seeking a Digital Marketing Strategist to lead impactful campaigns and drive growth. In this fully remote role, you'll manage end-to-end marketing strategies, optimizing for lead generation and performance across digital channels. Collaborating with cross-functional teams, you'll combine creativity with data-driven insights to enhance campaign effectiveness. This is a unique opportunity to shape the marketing roadmap and contribute to the company's growth while enjoying professional development and learning resources. If you thrive in dynamic environments and are passionate about marketing, this role is perfect for you.

Benefits

Professional development resources

Access to certifications

Flexible working hours

Collaborative work environment

Qualifications

• 4+ years of experience in digital marketing, especially in B2B.
• Proven success in executing lead-gen campaigns and improving metrics.

Responsibilities

• Develop and execute digital marketing strategies for lead generation.
• Launch and optimize multi-channel campaigns across various platforms.

Skills

Digital Marketing

Lead Generation

Campaign Management

Data Analysis

SEO/SEM

A/B Testing

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

CRM Systems (Go High Level, HubSpot)

Email Marketing Tools

Job description

Location: Fully Remote
Employment Type: Full-Time
Department: Marketing
Reports To: Chief Marketing Officer (CMO)
Compensation: $1,500 - $2,600

WHO WE ARE

At No Joke Marketing we’re driven by growth, impact, and meaningful connection. As a high-performing marketing team, we don’t just create campaigns — we create momentum. We're looking for a Digital Marketing Strategist who can think strategically, execute flawlessly, and deliver results that align with our big-picture business goals.

THE ROLE

As our Digital Marketing Strategist, you’ll architect and manage innovative, full-funnel marketing campaigns across digital channels. From lead generation to nurturing, optimization, and performance tracking — you'll drive results that make a measurable impact. This role sits at the intersection of data and creativity, strategy and execution, collaboration and leadership.

You’ll work cross-functionally with Sales, Content, Design, and the CMO to create marketing initiatives that scale and convert. If you're passionate about combining storytelling with strategy — and love optimizing for growth — this is your opportunity to lead the charge.

WHAT YOU’LL DO

1. Strategy & Planning
   • Own the development and execution of end-to-end digital marketing strategies that support revenue and lead-generation goals.
   • Stay on top of industry trends, competitor activity, and evolving digital channels to continuously enhance performance.
   • Collaborate on quarterly and annual planning with leadership.
2. Campaign Management
   • Launch, monitor, and optimize multi-channel campaigns across email, paid media, SEO, and web.
   • Manage ad spend and improve conversions across platforms like Google Ads, Meta, and LinkedIn.
   • Build email nurturing sequences with automation, segmentation, and A/B testing.
3. Performance & Reporting
   • Track and report on KPIs across traffic, lead generation, cost per lead, and conversion.
   • Present actionable insights and marketing ROI to leadership regularly.
   • Audit and refine campaign assets and marketing funnels for better efficiency.
4. Collaboration & Innovation
   • Work closely with Sales to align strategies and ensure consistent lead quality.
   • Partner with internal and external creatives to deliver strong content across all touchpoints.
   • Support adoption and optimization of tools like CRM, landing pages, heatmaps, and analytics platforms.

In this role, you’ll contribute directly to our company’s growth goals by driving qualified traffic, improving conversion rates across campaigns, and optimizing lead generation strategies — all while balancing performance, cost-efficiency, and audience engagement.

WHAT YOU BRING

1. Experience & Skills
   • 4+ years in digital marketing, ideally within B2B or high-growth environments.
   • Proven success in executing lead-gen campaigns and improving CPL/CTR/ROI metrics.
   • Deep understanding of CRM systems (Go High Level, HubSpot, etc.), marketing automation, and paid media strategy.
   • Hands-on experience with Google Analytics (GA4), SEO/SEM, and A/B testing.
2. Mindset & Culture Fit
   • Analytical yet creative. A doer and a thinker.
   • Adaptable and proactive, able to prioritize in a fast-paced setting.
   • Collaborative by nature with a bias toward action and problem-solving.
   • A passion for growth — yours, ours, and the customers.

TECH REQUIREMENTS:

• PC Specifications: Intel Core i5 or greater, 8GB RAM or greater, Noise-canceling headset with mic, HD web camera.
• Internet Connection: Stable broadband connection with at least 25Mbps upload & 25Mbps download speed.

GROWTH & IMPACT

This is not just a “set and forget” marketing role. You’ll be a critical voice in shaping our marketing roadmap and a valued partner in driving our company’s next phase of growth. You’ll have access to learning resources, professional certifications, and internal leadership development as you rise through the ranks.

READY TO APPLY?

We’re excited to meet candidates who thrive in ambitious environments and want to build something bigger than themselves. To apply, please include the phrase 'Digital Success Starts with Details' at the end of your cover letter.