Digital Marketing Specialist : Platforms

Job title: Digital Marketing Specialist: Platforms

Job Location: Gauteng, Pretoria

Deadline: April 06, 2025

Job Purpose:

• The digital marketing specialist with an advertising platform focus is responsible for leading and managing various aspects of digital marketing campaigns across different platforms and channels to achieve business objectives.
• The specialist works closely with the digital marketing lead, marketing team, and external teams to ensure creative and strategic alignment, performance improvement, and end-to-end implementation of digital marketing tactics. Agency management for all digital campaigns as required and actively support retail and e-commerce specific digital marketing initiatives.
• They also handle the administrative tasks related to digital marketing, providing support in terms of insight generation from the market, competitors, and campaign performance to assist with strategic direction and any ad hoc business projects.

Minimum applicable experience (years):

• 5 years

Required nature of experience:

• Business to Consumer marketing.
• Experience in international markets.
• Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, third-party remarketing platforms, etc.
• Reporting and navigating GA4.
• Analyzing and reporting on campaign data.
• Set up and testing of goals and conversion tracking.
• Sales / Retail / Business Development jobs.