Digital Marketing Specialist - MEA

Axis Communications; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading tech company is seeking a Digital Marketing Specialist to drive impactful campaigns across the MEA region. The role requires 6+ years of experience in digital marketing, strong skills in marketing automation, and proficiency with tools like Salesforce and Google Ads. Join a dynamic team and contribute to innovative marketing strategies in a fast-paced B2B environment.

Qualifications

• 6+ years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce / Pardot.
• Strong understanding of customer journeys and digital metrics.

Responsibilities

• Own and drive impactful digital marketing campaigns across the MEA region.
• Coordinate with EMEA marketing team for localized campaigns.
• Measure campaign performance and provide insights.

Skills

Digital marketing experience

Marketing automation

Email strategy

Data analysis and reporting

Project management

Communication in English

Tools

Salesforce

Pardot

Google Ads

LinkedIn Campaign Manager

Job description

Based in Dubai, with relocation considered for candidates from other countries

EXCITING OPPORTUNITIES AWAIT AT AXIS!

We’re on the lookout for a data-driven, digitally savvy Digital Marketing Specialist to join our dynamic MEA Marketing team!

WHAT IS AXIS?

Axis is a fast-growing, Swedish-based tech company leading the way in network video and security solutions. With 5000+ employees across 50+ countries, we champion innovation, collaboration, and a smarter, safer world.

WHAT WILL YOU DO?

As a Digital Marketing Specialist, you’ll own and drive impactful digital marketing campaigns across the MEA region. Your expertise in marketing automation, email strategy, and digital platforms will help us engage our audience, generate leads, and convert interest into action.

Email Marketing & Automation :

• Mapping customer journeys, creating campaigns, and optimizing conversion rates
• Designing and monitoring email campaigns and ensuring efficient data flow between platforms

Campaign Deployment :

• Coordinating with the EMEA marketing team to execute localized campaigns
• Developing integrated demand generation campaigns across digital channels and tracking performance

Data Analysis & Reporting :

• Measuring campaign performance, providing insights, and optimizing conversion rates
• Creating dashboards and reports for marketing decisions and supporting lead generation optimization

System Champion :

• Managing the marketing automation platform, creating templates, and training teams
• Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations

Account-Based Marketing :

• Developing and executing the MEA Account-Based Marketing strategy
• Collaborating with key account managers to create customized marketing plans and optimize campaigns

WHO ARE WE LOOKING FOR?

A strategic thinker with a passion for marketing tech and performance data. You’re proactive, structured, and thrive in a fast-paced B2B environment.

You’ll bring :

• 6+ years of digital marketing or demand generation experience
• Hands-on experience with Salesforce / Pardot (certified is a plus)
• Strong understanding of customer journeys, lead nurturing, and digital metrics
• Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools
• Excellent project management and organizational skills
• Ability to collaborate with cross-functional and regional teams
• Excellent communication in English; Arabic is considered as a plus

WHAT CAN AXIS OFFER?

You’ll join an international, innovative, and people-focused company where every day brings new opportunities to grow, contribute, and make an impact.

READY TO ACT?

We believe diverse teams lead to great results – and we can’t wait to meet you! Just click “Apply” and let’s start the journey.

Type of Employment

Permanent Employment

Posting End Date

2025-08-17

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

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