Digital Marketing Specialist (BET)

BETSoftware; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading software company in Durban is looking for a Digital Marketing Specialist to manage and optimize campaigns across various channels. The ideal candidate has experience in digital marketing, a relevant diploma or degree, and a proactive approach to drive results. This role involves working closely with teams, analyzing data, and enhancing online presence through innovative strategies.

Qualifications

• 2-3 Years Admin/Operations Management experience.
• 3-4 Years Marketing/Digital Experience.
• 2-3 Years Digital Marketing Tools Experience.

Responsibilities

• Create and execute digital marketing campaigns across all digital media channels.
• Monitor the performance of campaigns and suggest improvements.
• Prepare reports to communicate results and analyze KPIs.

Skills

Proactive attitude

Digital literacy

Research ability

Attention to detail

Education

Relevant Diploma/Degree

Tools

Digital Marketing Tools

Website CMS experience

Job description

Job Description

Marketing

Digital Marketing

Content

Design

Social Media

Responsibilities

Job Responsibilities:

1. Create and execute digital marketing campaigns across all digital media channels.
2. Develop and devise optimal digital measurement metrics and plans across all projects.
3. Provide input into the design and improvements of the UI/UX elements of our websites and administer these websites and publish content.
4. Identify opportunities for increased efficiency and/or effectiveness for existing programs and campaigns.
5. Create both written and visual content across channels and work with our designers, copywriters, and content specialists to create targeted content tailored to each platform, audience, and goal.
6. Monitor the performance of campaigns and suggest and implement improvements to optimize these using analytics tools to identify opportunities to reach our business and marketing goals.
7. Prepare reports, presentations, etc., to communicate results and analyze campaign outcomes, ROI, and KPIs.
8. Search engine optimization (SEO) – advanced knowledge of SEO and the ability to create and effectively manage organic search campaigns based on specific objectives.
9. Pay-per-click Advertising (PPC) – deliver profitable PPC campaigns that meet specific objectives and deliver ROI across multiple ad networks, such as Google Ads, Microsoft Ads, and paid social advertising.
10. Conversion Rate Optimization (CRO) – use CRO to optimize marketing funnels, improve campaign performance, and enhance landing page conversion rates/reduce bounce rates.
11. Data Analysis – use data analytics to measure, analyze, and report on campaign performance and provide insights for data-driven decisions.
12. Email Marketing – design email campaigns and newsletters to engage target audiences and retarget/remarket where relevant.
13. Social Media Marketing – grow high-quality followers and improve engagement across main social channels, including industry-specific platforms.
14. Digital PR – develop and increase online presence through backlink generation, press releases, guest posting, and other initiatives.
15. Website CMS – experience with website content management systems, especially WordPress.
16. HTML & CSS experience is advantageous for making website changes, customizing content, designing landing pages, and updating metadata.

Qualifications

Job Specification:

• Relevant Diploma/Degree.
• 2-3 Years Admin/Operations Management experience.
• 3-4 Years Marketing/Digital Experience.
• 2-3 Years Digital Marketing Tools Experience.
• Team player with business savvy.
• Willingness to contribute ideas beyond specific tasks.
• Research ability and attention to detail with strong analytical skills.
• Digital literacy and ability to work systematically.
• Ability to maintain composure under pressure.

Living the Spirit

• Proactive attitude and seeking new opportunities.
• Ownership of campaigns from concept to execution.
• Acceptance of challenges and volunteering for tasks.
• Embracing change and innovation.
• Exploring emerging trends and technologies.
• Encouraging enthusiasm and curiosity.
• Promoting authenticity and creativity.
• Encouraging team expression and collaboration.
• Fostering a supportive and open workplace culture.
• Collaborating closely with team members to create effective strategies.
• Encouraging open communication and unity within the team.