Digital Marketing Specialist

iFundi; Sandton; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading company is seeking a Digital Marketing Specialist to join their marketing team. The ideal candidate will oversee digital initiatives to enhance brand awareness and drive ecommerce sales. Responsibilities include campaign management, performance analysis, and website content administration, requiring expertise in Google tools and strong problem-solving skills.

Qualifications

• 3-5 years of experience in digital marketing.
• Google Certified.
• Proven record of successful budget management.

Responsibilities

• Create and execute digital marketing campaigns.
• Monitor and optimize marketing campaigns.
• Use data analytics to measure and report on campaign performance.

Skills

Analytical skills

Critical thinking

Team player

Problem-solving

Education

Digital Marketing Qualification

Tools

Google Analytics

Google Ads

Google Tag Manager

Facebook Ads

LinkedIn Ads

Job description

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing, and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales, and lead conversion through paid ad channels.

Responsibilities :

• Create and execute digital marketing campaigns.
• Administer websites and publish content.
• Monitor and optimize marketing campaigns.
• Use data analytics to measure, analyze, and report on campaign performance.
• Maintain advanced knowledge of search engine optimization (SEO).
• Website administration and content publishing.

Requirements :

• Google Certified.
• Digital Marketing Qualification.
• 3-5 years of experience in developing and implementing digital marketing strategies.
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads, and LinkedIn Ads.
• Strong knowledge of digital marketing channels, online marketing tools, and best practices.
• Proven record of successful budget management and advertising channel management to meet target KPIs.
• Critical thinker and problem-solver.
• Strong analytical skills.
• Team-player.
• Self-disciplined and motivated.
• Positive attitude.
• Able to perform under pressure.
• Willing to multi-task.
• Service-oriented.
• Willing to assist with additional tasks as requested by the Marketing Manager.

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