Digital Marketing Specialist

Job Purpose : The digital marketing specialist with an advertising platform focus is responsible for leading and managing various aspects of digital marketing campaigns across different platforms and channels to achieve business objectives. The specialist works closely with the digital marketing lead, marketing team, and external teams to ensure creative and strategic alignment, performance improvement, and end-to-end implementation of digital marketing tactics.

Agency management for all digital campaigns as required and actively support retail and e-commerce specific digital marketing initiatives. They also handle the administrative tasks related to digital marketing, providing support in terms of insight generation from the market, competitors, and campaign performance to assist with strategic direction and any ad hoc business projects.

Minimum education (essential): BCom Marketing Management or related Commerce degree.
Minimum education (desirable): Postgraduate Degree or Diploma in Marketing Management or related Course / Certificate in digital marketing.
Minimum applicable experience (years): 5 years.
Required nature of experience: Business to Consumer marketing. Experience in international markets. Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc. Reporting and navigating GA4. Analyzing and reporting on campaign data. Set up and testing of goals and conversion tracking.

Skills and Knowledge (essential): Digital platforms (i.e. thorough understanding of conversion tracking systems). Digital target markets / audiences and campaign KPIs. Predict campaign performance, based on previous experience. Proficient in Microsoft Suite or Google Suite. Excellent analytical and cross-functional communication skills.
Desirable: TV Streaming, Google Tag Manager, Experience in Marketing Cloud intelligence / Marketing automation.

Direct Digital Campaign Management (50%): Lead the management of digital marketing campaigns across platforms including Google Ads, Facebook Ads Manager, BING, 3rd party remarketing platforms, etc. and assist with managing agency relationships. Lead the creative and copy briefing process for all digital campaigns to ensure frequently enough updated creatives, alignment with positioning, and seamless approvals and implementation across digital platforms in support of the performance marketing plan. Support digital platform expert relationships and conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign, audience or ad ideas to test with the objective to improve campaign performance. Implement ongoing campaign, creative and audience refinements and optimizations. Assist with reporting and budgeting requirements for 3rd party providers of digital campaign services. Support the retail marketing team with retailer briefs for new online launches and creative updates.

E-commerce Management (15%): Support the broader teams with our own e-commerce platforms including our website and landing pages to ensure seamless and optimized customer journeys from a digital campaign perspective. Collaborate with the relevant teams to ensure we optimize customer journeys across the different touchpoints focusing on digital campaigns to improve overall conversion rate of our website. Manage the tactical implementation of journey optimized digital campaign efforts.

Data Tracking & Reporting (10%): Build a monthly digital marketing platform performance report and work with the BI teams to automate and optimize dashboards. Assist with end-to-end analytics tracking, monitoring, and improvement across platforms. Collaborate with cross-functional teams to ensure accurate conversion tracking. Track performance on a monthly basis and optimize campaigns based on insights.

Strategic Management Support (15%): Assist with developing and implementing digital marketing strategies including insight generation from the market, competitors, and campaign performance to ensure business objectives are achieved. Create a comprehensive competitor analysis on a quarterly basis, keep a close eye on competitors to ensure we remain relevant and capture competitor activity during key promotional periods on an ongoing basis. Assist to create processes and systems to support the broader business. Contribute to strategic business projects when required. Consistently explore new possibilities for the expansion of our digital reach and digital sales channels and chase down such opportunities.

Digital Marketing Administration (5%): Assist with overall digital marketing administration. Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders. Assist with management of all digital campaigns ad accounts. Assist Marketing team with general administrative tasks.

QMS (5%): Ensure that QMS guidelines are adhered to. Ensure that all supporting documents are kept up to date. Ensure that all processes are kept relevant.

Remote Working: 2 days work-from-home in line with Company Policy (only applicable after probation is successfully passed). Should you not receive a response from us within one week of your application, your application has unfortunately not been successful.