Digital Marketing Specialist

TotalEnergies; Johannesburg; On-site; ZAR 30 000 - 70 000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to lead innovative digital strategies and enhance customer engagement across multiple platforms. In this pivotal role, you will spearhead the development of unique digital offers, manage social media presence, and ensure compliance with marketing best practices. Your expertise in digital product management and data analysis will drive the success of marketing campaigns, while your strong networking skills will foster collaboration across departments. Join a dynamic team committed to pushing the boundaries of digital marketing in the energy sector, where your contributions will significantly impact growth and customer satisfaction.

Qualifications

• 5+ years of digital marketing experience with a focus on product management.
• Strong networking skills and experience in Agile delivery models.

Responsibilities

• Lead digital marketing campaigns and manage customer-facing digital products.
• Measure and report on campaign performance against KPIs.

Skills

Digital Marketing

Product Management

Data Analysis

Social Media Management

Customer Engagement

Education

Bachelor's degree in Digital Marketing

Bachelor's degree in Corporate Communication

Tools

Google Analytics

SEO Tools

Social Media Platforms

Job description

Job title : Digital Marketing Specialist

Job Location : Gauteng, Johannesburg Deadline : May 29, 2025

Activities

As a Digital Marketing Specialist, you would be responsible for the following :

1. Lead the development and launch of a differentiated digital customer offer and experience from concept to market
2. Lead for customer-facing digital products in South Africa and support digital efforts in Namibia and Eswatini
3. Localize digital platforms and related systems aimed at: collection of customer information, creation of customer insights & engagement of customers for TotalEnergies marketing programmes.
4. Manage and advise on all aspects of Digital Platforms for the business
5. Ensure continuous communication to all stakeholders
6. In collaboration with Retail, Lubricants, B2B & SFS, plan digital marketing campaigns and maintain TotalEnergies social media presence across all digital channels
7. Ensure that digital strategies are set at an appropriate level of ambition given the role of digital in TotalEnergies group strategy
8. Measure and report on the performance of all digital marketing campaigns, assess against KPIs, and provide recommendations
9. Identify trends and insights, and optimize spend and performance based on the insights
10. Brainstorm new and creative growth strategies and identify the latest trends and technologies affecting our industry
11. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
12. Maintain and facilitate the online marketing communications function
13. Generate website traffic reports – highlighting unique visitors and tools used (i.e., mobile or desktop) to access the website and increase traffic

HSEQ

To effectively manage and minimize HSE risk within your area of responsibility by ensuring :

• Compliance with all HSE policies, rules, guidelines, and legal requirements
• Promotion of a safe working environment and positively contributing to the company HSE KPIs and risk reduction strategies
• That HSE competency requirements are identified & enforced within your area of responsibility

Governance

To ensure effective risk management and internal control, including asset management for your area of responsibility (branding items and gifts)

Candidate Profile

A successful candidate would possess the following :

• Bachelor's degree in digital marketing, Corporate Communication, or similar
• At least 5 years of digital marketing experience
• Strong networking skills, both within and outside the business
• Good experience in digital product management across all stages of the product lifecycle, including Agile delivery models and digital campaigns that engage, inform, and motivate
• Up-to-date with the latest trends and best practices in online marketing and measurement