Digital Marketing Specialist

HelloKindred; Johannesburg; Hybrid; ZAR 360,000 - 600,000; Full time

Job summary

A leading company in IT Services and Consulting is seeking a Digital Demand Marketing Specialist in Johannesburg. This position involves planning, executing, and optimizing digital marketing campaigns across multiple channels in the European region, requiring strong analytical skills and stakeholder management. Candidates should have a Bachelor's degree in Marketing and proven experience in digital marketing.

Qualifications

• Proven experience in digital marketing including leading campaigns.
• Strong analytical skills with a data-driven approach.
• In-depth understanding of digital marketing trends and practices.

Responsibilities

• Develop and optimize digital marketing plans for campaigns.
• Measure and report on digital marketing campaign performance.
• Collaborate with teams and agencies for campaign activation.

Skills

Stakeholder Management

Communication

Analytical Skills

Digital Marketing

Campaign Management

Education

Bachelor's degree in Marketing or related field

Job description

Anticipated Contract End Date / Length : 6 months with potential to extend

Work set up : Hybrid

Our client in the IT Services and Consulting industry is seeking an experienced Digital Demand Marketing Specialist with strong stakeholder management and communication skills. This role will be responsible for planning executing managing optimizing and reporting on digital marketing channels across the European region. The successful candidate will collaborate closely with the Regional Campaign Lead and the Global Digital and Campaigns teams to ensure both global and regional campaigns deliver the desired results. Crossfunctional collaboration is essential requiring excellent communication presentation and stakeholder management skills to ensure alignment with business and marketing objectives.

What you will do :

• Support Global Digital Center of Excellence with the development of digital channel plans for global campaigns executed in Europe based on regional performance and optimization insights.
• Develop activate and optimize digital marketing plans for campaigns initiated by region across key channels including web email SEM paid social media digital publishers digital display lead gen etc.
• Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs). Analyse global and regional campaign performance in region to inform future planning.
• Support region and country campaign extension activities related to global initiated campaigns.
• Identify trends and insights and optimize spend and performance based on the insights for locally initiated campaigns.
• A / B test content and channel strategies for regional campaigns.
• Evaluate endtoend customer journey across multiple channels and customer touchpoints and optimize conversion.
• Collaborate with internal teams agencies and other partners on campaign build and activation.
• Facilitate collation and collection of country demand generation plans in key markets in support of global campaigns.
• Champion digital best practices and ensure consistency in messaging tone and visual identify across channels in collaboration with European campaign lead.
• Present plans results insights and actionable recommendations to senior global regional and country stakeholders.
• Build strong relationships with global European regional and country counterparts acting as digital advisor.

Qualifications :

• Bachelors degree in Marketing or a related field.
• Proven experience in digital marketing including leading and managing campaigns across multiple channels.
• Expertise in optimizing landing pages and user funnels.
• Strong analytical skills with a datadriven approach.
• Excellent verbal and written communication skills.
• Confident presenter with exceptional stakeholder management abilities.
• Indepth understanding of the latest trends and best practices in digital marketing and demand generation.

Additional Information :

Please note that only applicants selected for an interview will be contacted.

Candidates must be legally authorized to live and work in the country the position is based in without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity / expression sexual orientation national origin disability age or veteran status.

Remote Work : Employment Type :

Contract

Key Skills

Experience : years

Vacancy : 1

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