Digital Marketing Specialist

Ad Talent Africa; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A security solutions company in Johannesburg is seeking a Digital Marketing Specialist to develop and manage comprehensive marketing strategies. The ideal candidate will have 3 to 5 years of experience, showcasing a strong portfolio and proficiency with AI tools to enhance marketing efforts. Responsibilities include executing paid campaigns, managing social media, and optimizing websites. This role offers an opportunity to work with innovative technology and drive brand growth.

Qualifications

• 3 to 5 years’ experience in digital marketing.
• Proven portfolio of digital marketing projects.
• Experience with AI-driven marketing tools.

Responsibilities

• Develop and manage digital marketing strategies.
• Create promotional materials and digital content.
• Optimize websites and SEO practices.
• Execute paid ad campaigns and analyze data.
• Manage social media content and engagement.

Skills

Digital marketing strategy development

AI tool integration

SEO best practices

Social media management

Data analysis

Tools

Adobe Creative Suite

Google Ads

Mailchimp

WordPress

Job description

Who Are We?
We operate within the Security Surveillance industry, delivering innovative solutions to protect assets and ensure safety. Our focus is on leveraging advanced technology and digital platforms to enhance brand presence and drive business growth.

Who Are We Looking For?
We are seeking a skilled and versatile Digital Marketing Specialist or Digital Marketing Manager with 3 to 5 years’ experience in digital marketing, preferably within or familiar with the Security Surveillance or related technology sectors. The ideal candidate has a proven portfolio and demonstrable expertise in integrating AI-driven tools to boost marketing performance and efficiency.

What Will You Do?

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Create and design digital brochures, graphics, and promotional materials that maintain a cohesive brand identity.
• Design, update, and optimize user-friendly websites on platforms such as WordPress and Wix, ensuring responsiveness and SEO best practices.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, analyzing performance data to inform decisions.
• Manage social media accounts by creating content calendars, engaging posts, and driving both organic and paid audience engagement.
• Assist in brand development by defining and promoting brand tone and messaging consistent with marketing strategies.
• Track key performance indicators and produce detailed reports using tools like Google Analytics and Meta Insights, offering actionable insights.
• Integrate AI technologies such as ChatGPT, Midjourney, and Jasper into marketing workflows to enhance content creation, targeting, and automation.
• Stay abreast of emerging AI and digital marketing trends to continuously refine strategies.

What Do You Need?

• A strong portfolio showcasing digital marketing projects and achievements.
• Proficiency with Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, Mailchimp, WordPress, and similar tools.
• Experience in applying AI tools within marketing processes for content generation and campaign optimization.
• Excellent written and visual communication skills.
• Self-motivation with exceptional time management and project coordination abilities.