Digital Marketing Specialist

Select One; Johannesburg; On-site; ZAR 30,000 - 60,000; Full time

Job summary

An innovative leader in the ICT services sector is seeking a Digital Marketing Specialist to enhance their online presence and drive customer engagement. This pivotal role involves crafting and executing comprehensive digital marketing strategies across various platforms, focusing on both inbound and outbound lead generation. The ideal candidate will possess a blend of creative and analytical skills, leveraging their experience in SEO, social media, and email marketing to optimize campaigns. Join a dynamic team where your contributions will directly impact revenue growth and brand visibility in a fast-paced digital landscape.

Qualifications

• 3-5 years of experience in digital marketing with a strong track record.
• Hands-on experience with SEO, SEM, and social media marketing.

Responsibilities

• Develop and manage digital marketing strategies to enhance online presence.
• Implement and optimize Google advertising and SEO strategies.

Skills

Digital Marketing

SEO

Social Media Marketing

Email Marketing

Content Marketing

Analytical Skills

Creative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Bachelor’s degree in Communications

Tools

WordPress

SEMRush

Google Ads

Google Analytics

Google Search Console

LinkedIn Ads

Meta Business

Marketing Automation Tools

Job description

A leader in the ICT services sector is looking for a Digital Marketing Specialist to join their team.

The Digital Marketing Specialist is a pivotal role within the marketing team, responsible for developing, executing, and managing comprehensive digital marketing strategies to enhance the company's online presence, drive customer engagement, and increase revenue. This role requires a blend of creative thinking and analytical skills to design, implement, and evaluate marketing campaigns across various digital platforms.

POSITION INFO :

Duties will include but not be limited to :

Planning, implementation, and optimisation of marketing activities that support the company’s outbound and inbound lead generation efforts :

• Integrated marketing campaigns across all digital touch points in an effort to support brand, revenue and growth goals

Implementation and optimisation of :

• Google advertising campaigns
• Organic and paid social media posting and advertising
• Effective on-site and off-site Search Engine optimisation (SEO) strategies with a strong emphasis on a mobile-first user experience
• Email campaigns offering high quality educational content with the goal of generating new leads

Corporate websites :

• Using analytics to inform content and structure updates
• Analyse digital data & website analytics to draw key recommendations around website optimisation and digital marketing campaigns

Social media :

• Community management for corporate and executive social media accounts
• Oversee, plan and deliver content across different platforms

Outbound & Inbound digital lead generation :

• Maintain digital dashboard of several different accounts
• Coordinate with marketing, sales and solutions teams to create, plan and implement online marketing campaigns

Requirements :

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3-5 years of proven experience in digital marketing or a related role, demonstrating a track record of successful digital campaigns
• Hands-on experience with a variety of digital marketing channels including SEO / SEM, social media marketing, email marketing, and content marketing
• Experience / Certifications in WordPress, SEMRush, Google Business, Google Ads, Google Analytics, Google Search Console, LinkedIn, LinkedIn Ads, Meta Business, Facebook, Instagram, Threads, X and YouTube
• Experience with marketing automation tools and CRM software