Digital Marketing Specialist

Optimi Learning; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An innovative company is seeking a Digital Marketing Specialist to join their dynamic marketing team. This role involves planning and executing engaging digital campaigns that drive brand success and customer engagement. You will be responsible for managing various marketing channels, including email, SMS, and social media, while optimizing performance and reporting on analytics. If you are passionate about digital marketing and thrive in a fast-paced environment, this is the perfect opportunity for you to make a significant impact in a collaborative setting.

Qualifications

• Minimum of 5 years’ experience in digital marketing.
• Strong knowledge of digital marketing tools and analytics.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage campaign budgets and report on performance metrics.
• Collaborate with sales teams to align marketing goals.

Skills

Digital Marketing

Google Ads

SEO

Email Marketing

Social Media Management

CRM Systems

MS Office Suite

Analytics

Project Management

Education

Grade 12

Diploma or Degree in Marketing

Tools

Google Analytics

Email Marketing Tools

Social Scheduling Software

Job description

Optimi has an opening for a proactive and results-oriented Digital Marketing Specialist to join a high-performing marketing team dedicated to innovation, growth, and creativity. You must be passionate about digital campaigns that drive brand success and customer engagement while thriving in an inclusive and fast-paced environment.

REQUIREMENTS

• Grade 12 (Essential)
• Diploma or degree in marketing, digital marketing, or a related field (Essential)
• Minimum of 5 years’ experience in a similar digital marketing role
• MS Office Suite
• CRM systems
• Digital marketing tools (Google Ads, Analytics, SEO platforms, email marketing tools, social scheduling software)
• Excellent English (spoken and written), any additional languages are a plus
• Professional and active social media presence
  

DUTIES

• Plan and execute monthly email, SMS, and WhatsApp campaigns.
• Schedule, track, and optimise digital marketing platform performance.
• Manage campaign budgets and reporting.
• Lead the division’s Google marketing strategy.
• Execute demand-generation campaigns through Google Ads and SEO projects.
• Report on ROI and performance analytics.
• Maintain and improve search engine presence.
• Own and execute the social media strategy across Facebook, Instagram, LinkedIn, and TikTok.
• Plan, schedule, and track campaigns.
• Manage performance, engagement, and advertising budgets.
• Stay on top of trends and platform changes.
• Perform ad hoc updates and audits of websites and microsites.
• Ensure uptime, speed, and optimal performance.
• Perform regular maintenance and SEO audits.
• Contribute to internal marketing initiatives.
• Support reporting, PR submissions, and stakeholder updates.
• Actively collaborate with sales teams to align goals and results.

The position is based in Centurion.

Should you not receive a call from us within 14 days, please consider your application unsuccessful.