Digital Marketing Specialist

Elixirr Partners LLP; Cape Town; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading consulting firm in Cape Town is looking for a motivated Digital Marketing Specialist. You'll drive digital marketing initiatives, enhancing brand awareness and lead generation through various online platforms. A minimum of 2-5 years' experience in digital marketing is required. Join a dynamic marketing division and contribute to innovative strategies in a fast-paced setting.

Qualifications

• 2-5 years of experience in digital marketing, preferably in consulting or agency.
• Experience with digital marketing campaign optimization.
• Strong understanding of digital analytics.

Responsibilities

• Develop and execute digital marketing campaigns.
• Monitor and analyze campaign performance.
• Collaborate with content team for engaging content creation.

Skills

Digital marketing campaigns

Social media optimization

SEO/SEM

Email marketing

Data analysis

Tools

Google Analytics

SEMrush

Job description

Job Overview : We are seeking a motivated and results-driven Digital Marketing Specialist to join our Cape Town team. As part of a rapidly growing marketing division, you will be instrumental in driving digital marketing initiatives that enhance brand awareness, generate leads, and drive growth across various online platforms. This is an exciting opportunity for a digital marketing professional to contribute to the success of an innovative company while developing their skills in a collaborative and fast-paced environment.

Key Responsibilities :

• Assist in the development and execution of digital marketing campaigns across multiple channels, including social media, email marketing, SEO, SEM, and paid digital advertising.
• Monitor, analyse, and report on campaign performance, using analytics tools to identify trends and optimize results.
• Collaborate with the content team to create compelling and relevant content that resonates with target audiences and supports marketing objectives.
• Manage and grow social media accounts, ensuring consistent brand voice and engagement with followers.
• Support lead generation activities by crafting digital campaigns that capture and nurture prospective clients.
• Stay updated with the latest digital marketing trends, tools, and best practices to ensure that Elixirr remains at the cutting edge of digital marketing strategies.
• Contribute ideas to improve the overall marketing strategy and help elevate the brand.

Requirements :

• A minimum of 2-5 years of experience in digital marketing, preferably within a consulting, technology, or agency setting.
• Proven experience in running and optimizing digital marketing campaigns, with a focus on social media, SEO / SEM, email marketing, and paid media.
• Strong understanding of digital analytics and tools (Google Analytics, SEMrush, etc.), with the ability to analyse data and translate insights into actionable strategies.
• Familiarity with content management systems (CMS), email marketing platforms, and social media management tools.
• Excellent written and verbal communication skills, with the ability to create clear, engaging content.
• A creative and analytical thinker with a keen attention to detail.
• Ability to work both independently and as part of a collaborative team.
• Knowledge of the Cape Town digital landscape is a plus.