Digital Marketing Specialist

Digital Marketing Specialist required in Bellville.

Our client in Bellville is looking for a Digital Marketing Specialist with 3-4 years experience. The Digital Marketing Specialist will need to take the digital campaigns to the next level to enhance the company visibility and sales.

Requirements:

• BCom Marketing Management or related Commerce degree.
• Postgraduate Degree or Diploma in Marketing Management or related (desirable).
• Course / Certificate in Digital Marketing (desirable).
• 3-4 Years of relevant experience.
• Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
• Experience with the conversion tracking systems.
• Digital target markets/audiences and campaign KPIs.
• Predict campaign performance, based on previous experience.
• Business to Consumer marketing.
• Experience in international markets.

Key Responsibilities:

• Oversee the management of digital marketing campaigns across platforms including Google Ads, Facebook Ads Manager, BING, 3rd party remarketing platforms, etc and assist with managing agency relationships
• Lead the creative and copy briefing process for all digital campaigns to ensure frequent enough updated creatives, alignment with positioning