Digital Marketing Manger

Topco Media; Wes-Kaap; On-site; USD 40,000 - 60,000; Full time

Job summary

A leading media company in Cape Town is seeking a Digital Marketing Manager to drive customer acquisition and enhance online lead generation strategies. The successful candidate will oversee campaign execution, drive digital marketing goals while working collaboratively across departments. Join a vibrant team where creativity is fostered, and uniquely diverse perspectives are embraced.

Benefits

Creative freedom in a dynamic environment

Modern office in Cape Town

Multinational team

Qualifications

• 2-5 years’ experience in digital marketing or advertising.
• Experience in B2B marketing, particularly in SEO/SEM.
• Understanding of web design best practices and UX.

Responsibilities

• Drive customer acquisition using lead generation strategies.
• Oversee campaign budgets and execution of digital marketing strategies.
• Optimize digital customer experience journeys and conversion points.

Skills

Lead generation

Digital marketing

SEO

SEM

Analytical skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Google Analytics

Hootsuite

Mailchimp

Job description

Topco has an opening for a Digital Marketing Manager to join our team. Our hiring process is thorough but moves quickly for the right candidate.

Topco Media -"Inspire the world to do good business"

Top Media and Communications is the fastest growing business B2B digital media and events company in thecountry. We are looking for a motivated, growth-oriented leader to join our team.

Reporting to the Top Media Head of Marketing, thedigital marketing and online lead generation campaign specialistisresponsible for overseeing the transformation of our existing websites into a customer acquisition engine that customers love and competitors envy.

We are looking for an entrepreneurial leader that partners cross-functionally to enhancecustomer experience, drive acquisition and create a strategic digital vision and the road-mapto achieve it.

Responsibilities

• Drive customer acquisition using lead generation strategies and deliver tangible leads using latest lead generation tools
• Ensure the company website is kept up-to-date and aligned with marketing objectives
• Target-based lead generation and lead nurturing activities via content marketing, account-based marketing
• Actively participate in overall marketing operations, lead management, and campaign execution to drive digital demand generation and paid media campaigns.
• Act as a connection between the technology platforms, their capabilities and marketing goals, to advise best approach and drive execution and improvement over time.
• Own the planning, quality assurance framework and execution of email and online marketing campaigns: this includes product, promotional and triggered email, content syndication, as well as, paid display, search and social advertising.
• Develop, implement, and continuously evolve best practices for digital and email marketing across channels.
• Develop and monitor campaign budgets.
• Own end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis and optimization.
• Email marketing: Create and deploy regular email communications
• Lead generation: Help to grow and maintain our lead generation strategy for sponsored campaigns
• Plan, execute, and measure experiments and conversion tests
• Create the strategy and lead the transformation of our online platforms to maximiserevenue, including creating and implementing a multi-tier digital roadmap.
• Optimise our digital customer experience journeys, offers and conversion points to drivecustomer engagement and revenue
• Working across more than one brand

Qualifications:

• A minimum of two to five+ years’ experience in a digital marketing or advertising
• Experience in B2B marketing, particularly in marketing automation, website development, workflow - end to end journeysocial media platforms and SEM/SEO technologies and tools
• An understanding of best practices related to website design, UX, organic and SEO
• A strategic and entrepreneurial mindset who is comfortable crafting break throughstrategies in an ambiguous environment
• Strong integrated marketing, communications and management skills including research,analytical skills, data, management and project management
• Ability to manage complexity and coordinate across a number of departments whilemeeting tight deadlines
  
• We take great pride in our inclusive culture. We value the different perspectives and uniqueskills you bring to the team – it makes us all better.
• Apply today to be a part of a team environment where you can contribute, collaborate, andmake a difference in the lives of people by adding value to a trusted network of companies.

Requirements

• Online Lead Generation Campaign Specialist
  Expertise in lead funnel optimization and progression management.
• Knowledge of SEO/SEM and Google Analytics.
• Familiarity with analytical and database tools.
• Familiarity with HubSpot.
• Experienced with Google Analytics and Google Tag Manager
• Ability to set up re-targeting ads/cookies within website
• Must be able to work onsite
• Good communication
• Solution-based
• Initiative-driven (self starter)

Comfortable working with programs like or similar to:

Hootsuite - Kajabi - Hubspot - CRM (salesforce and other) - Gsuite - Mailchimp/ Everletic -
Zoom - Hopin - Remo - Trello – Slack.

What we offer you

• A working environment with plenty of creative freedom
• A modern office in the heart of Cape Town
• An open-minded, multinational team
  

Start: immediately | Location: Cape Town | Scope: full-time