Digital Marketing Manager, Shopify Apps (Remote)

Vitals; Cape Town; Remote; ZAR 400,000 - 600,000; Full time

Job summary

A leading Shopify app provider is looking for a Digital Marketing Manager to drive innovative campaigns and utilize AI tools. This fully remote role involves ownership of the marketing execution roadmap and collaboration across various digital platforms. Ideal candidates will have 3–6 years of experience in digital marketing, particularly in managing and optimizing multi-channel campaigns. Competitive pay and growth opportunities are provided.

Benefits

100% remote work

Competitive pay

Ownership of marketing execution roadmap

Opportunity to build a visible brand

Qualifications

• 3–6 years of hands-on digital marketing experience.
• Proven success launching and optimizing multi-channel campaigns.
• Strong experience using Generative AI for content and video creation.
• Confident with TikTok, YouTube Shorts, and Meta Ads.

Responsibilities

• Own daily execution of the marketing plan.
• Create and launch marketing campaigns across various channels.
• Film and edit short-form videos when AI tools aren’t enough.
• Track performance and optimize based on metrics.

Skills

Campaign management

Digital marketing

AI content generation

Creative direction

Video editing

SEO fundamentals

Email marketing

Social media marketing

Job description

Looking for impact? This job’s for you

Vitals is a market leader in the Shopify ecosystem.

Every month, over 150 million shoppers use our tools on more than 30,000 stores worldwide. Our all-in-one app helps merchants increase sales and grow their stores by optimizing every step of the purchase flow. Our app has a perfect score of 5 / 5 out of 2,750+ reviews on the Shopify App Store.

We’re also 100% bootstrapped and profitable. That means no investors to impress, just merchants to serve. No fluff. No politics. All action.

About the Role

As a Digital Marketing Manager, you’ll work closely with the founder to launch and scale our content, video, paid, SEO, and affiliate efforts across channels like TikTok, YouTube Shorts, Meta, Shopify Ads, and more. This is a role for a builder — someone who thrives on moving fast, working with AI, and making things happen.

What you'll do

You’ll own the daily execution of our marketing plan. Some of your responsibilities will include :

• Create, test, and launch marketing campaigns across TikTok, YouTube Shorts, Reels, and Shopify Ads
• Use AI tools (like ChatGPT, HeyGen, CapCut, etc.) to script, generate, and edit short-form videos
• Film and edit short-form videos when AI tools aren’t enough
• Shape and direct the look and feel of creatives (ads, social posts, visuals), collaborating with designers or creating drafts yourself
• Design and launch fast landing pages using AI tools or Webflow
• Write blog posts and landing pages (with AI support)
• Manage our email flows : onboarding, reactivation, affiliate updates
• Publish content across our blog, YouTube channel, and social platforms
• Set up and monitor paid ads on Meta, Google, TikTok and Shopify
• Collaborate with our designers on visuals and templates
• Work with affiliates and creators to launch UGC and grow installs
• Track performance and optimize based on install, trial, and retention metrics
• Stay up to date with AI trends and suggest new automation or creative tools

What we’re looking for

• 3–6 years of hands-on digital marketing experience (bonus if for a Shopify app or SaaS)
• Proven success launching and optimizing multi-channel campaigns
• Strong experience using Generative AI for content and video creation
• Confident with TikTok, YouTube Shorts, Instagram Reels, Meta Ads
• Ability to create and direct marketing creatives, including ads, visuals, and video concepts
• Hands-on skills in filming and editing short-form videos
• Experience building and shipping landing pages quickly
• Familiar with SEO, email marketing, and affiliate marketing fundamentals
• A doer mentality — fast, resourceful, and detail-oriented
• Strong written communication skills
• Bonus : You’ve created product videos or explainers using avatars or AI tools

What We Offer

• 100% remote forever – work from anywhere that works for you
• Competitive pay with room to grow
• Ownership of the marketing execution roadmap
• Opportunity to build a visible brand in the Shopify ecosystem
• Join a company with stability and freedom to grow.
• A product merchants love and a team that supports your growth

Ready to Join Us?

If you’ve shipped campaigns, created content with AI, and know how to get things done — we’d love to hear from you.

Join us and help tens of thousands of merchants grow their stores with Vitals.

Let’s build the future of e-commerce together!