Digital Marketing Manager - PLAPDMMGTD015

Sagan Recruitment; Cape Town; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Sagan Recruitment seeks a proactive Digital Marketing Manager to lead digital marketing initiatives and enhance online presence. The successful candidate will be responsible for developing and executing digital strategies, managing campaigns across various platforms, and analyzing performance metrics to drive brand awareness and revenue growth.

Qualifications

• 3 years of experience in digital marketing management.
• Proficiency in SEO, SEM, and digital advertising.
• Strong analytical skills and creative vision.

Responsibilities

• Design and manage digital advertising campaigns for optimal ROI.
• Develop holistic digital marketing strategies.
• Utilize Google Analytics and other tools for performance tracking.

Skills

SEO

Content Marketing

Analytics

Paid Media

Digital Strategy

Project Management

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Facebook Ads

Google Ads

SEMrush

HubSpot

Canva

Adobe Creative Suite

Job description

Sagan is an exclusive membership community for top executives founders and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and USbased businesses connecting candidates from vibrant regions like Latin America the Philippines India Pakistan Bangladesh and Africa with leading American companies. Discover a world of career possibilities with Sagan.

Position Overview

We are seeking a proactive and datadriven Digital Marketing Manager to lead our digital marketing initiatives and enhance our brands online presence. This role requires a strategic thinker with deep expertise in SEO paid media content marketing and analytics. The ideal candidate will be responsible for developing and executing comprehensive digital strategies ensuring our brand maintains a strong and cohesive presence across all digital platforms.

As a Digital Marketing Manager you will play a key role in driving brand awareness lead generation and revenue growth through targeted digital campaigns advanced analytics and effective use of digital tools.

Key Responsibilities

Paid Advertising Campaigns : Design and manage Google Ads Facebook Ads LinkedIn and other paid media channels ensuring maximum ROI and alignment with business objectives.

• Strategic Digital Marketing Management : Develop and implement holistic digital marketing strategies to boost brand awareness engagement and lead generation.
• CrossFunctional Collaboration : Work closely with sales product and creative teams to ensure marketing efforts align with company goals.
• Innovation & Trend Adaptation : Stay uptodate with emerging digital marketing trends adapting strategies to maintain a competitive edge
• Social Media Management : Oversee content creation scheduling and engagement across all social media platforms maintaining a consistent brand voice and tone.
• SEO & SEM Optimization : Execute onpage and offpage SEO strategies conduct keyword research manage metadata and optimize website architecture for better search rankings.
• Content Strategy & Creation : Lead the development of engaging and SEOfriendly content including blogs social media posts email campaigns and website copy.
• Analytics & Performance Tracking : Utilize Google Analytics Google Search Console SEMrush Ahrefs and other tools to track digital performance analyze KPIs and generate actionable insights.
• Budget Management : Oversee digital marketing budgets optimizing spending based on campaign performance and strategic priorities.

Qualifications

• Bachelors degree in Marketing Business or a related field.

3 years of experience in digital marketing management with a proven track record of delivering measurable results.

• Proficiency in SEO SEM and digital advertising principles with experience using Google Ads Facebook Ads and advanced analytics tools.
• Handson experience with marketing automation tools like HubSpot SEMrush and content design tools such as Canva and Adobe Creative Suite.
• Strong analytical skills capable of translating data insights into strategic actions.
• Creative vision with the ability to lead content strategies and produce engaging digital assets.
• Excellent communication and project management skills with the ability to manage multiple campaigns simultaneously.

Nice to Haves

• Experience in content marketing branding and ecommerce.

Familiarity with advanced digital marketing trends such as interactive content gamified ads and AIdriven marketing tools.

• Knowledge of A / B testing conversion rate optimization (CRO) and performance tracking methodologies.
• Proficiency in creating and managing landing pages backlinks and SEO reporting tools.

Key Skills

Employment Type : Full Time

Experience : years

Vacancy : 1

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