Digital Marketing Manager Job At Fairmont – South Africa

Kenyatrends; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

Kenyatrends recherche un spécialiste du marketing digital basé à Cape Town. Ce poste implique de collaborer avec le Marketing Manager pour développer et mettre en œuvre des campagnes numériques innovantes, ciblant les audiences appropriées tout en assurant un retour sur investissement ciblé et une communication de marque optimale. Une formation en marketing avec une spécialisation en marketing digital et une expérience antérieure dans un cadre hôtelier sont préférées. Ce rôle demande une passion pour l'hospitalité ainsi que des compétences créatives et organisationnelles fortes.

Benefits

Opportunités de formation

Développement de carrière

Travail flexible

Qualifications

• Expérience en hôtellerie souhaitée (2+ ans).
• Capacité à établir des relations.
• Esprit de service et travail d'équipe.

Responsibilities

• Assister le Marketing Manager dans la stratégie numérique.
• Gérer les campagnes numériques sur divers canaux.
• Surveiller les retours des clients sur les plateformes numériques.

Skills

Communication

Organisation

Créativité

Education

Diplôme/Degree en Marketing

Tools

MS Office

Logiciel de marketing digital

Job description

Why work for Accor?

We are far more than a worldwide leader.

We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

About Fairmont Hotels & Resorts :

At Fairmont Hotels & Resorts, we offer our guests the finest hospitality experience in each of our destinations.

We know that to offer our guests the best, we first need to offer our employees the best.

That is why you'll find exceptional work opportunities throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific, as well as industry-leading training, career development, recognition, and rewards.

Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel.

Our teams are guided by values of Respect, Integrity, Teamwork, and Empowerment: we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity.

As a community and environmental leader, Fairmont is also known for responsible tourism practices and award-winning Green Partnership programs.

An exciting future awaits! Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

Location: Cape Town, South Africa

Purpose of the job: Together with the Marketing Manager, assist in developing, implementing, and executing a Digital Marketing Strategy for the hotel. Work with relevant stakeholders to ensure ROI. Design and propose cost-effective digital marketing campaigns. Monitor and evaluate ROI. Negotiate best prices from agencies and suppliers. Manage contracts and relationships.

Customer Service: Delighted Customers: Ensure campaigns are aligned to target audiences. Plan, execute, and manage digital campaigns across various channels. Oversee content creation and distribution. Monitor guest feedback on digital platforms. Ensure alignment with company strategy and values. Ensure all collateral appeals to target audiences and aligns with the brand. Implement innovative ideas to enhance brand communication.

Processes: Ensure efficient digital brand communication strategies. Design, implement, and improve digital marketing processes. Maintain stakeholder relationships. Manage digital platforms and programs. Oversee PPC campaigns. Manage TrustYou account and respond to reviews. Measure effectiveness of interventions. Oversee creation of digital publications, ensuring legal compliance.

Learning and Growth: Take responsibility for personal learning and development. Use guest feedback to improve service standards. Give and receive feedback.

General Knowledge and Responsibilities: Have thorough knowledge of hotel services. Maintain high standards of service, appearance, and social skills. Collaborate harmoniously with all departments. Attend training and workshops. Be familiar with policies, procedures, and emergency protocols. Ensure brand standards are maintained. Perform duties as instructed by supervisor.

Qualifications: A Marketing Diploma/Degree with specialization in Digital Marketing. Hotel experience preferred (2+ years). Excellent communication skills. Proficient in MS Office and digital marketing software. Ability to develop relationships. Servant leadership and teamwork. Passion for hospitality and travel. Strong organizational and planning skills. Creative, innovative, and forward-thinking. Ability to multitask and prioritize.

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