Digital Marketing Manager - Jhb Cbd

Job title: Digital Marketing Manager - JHB CBD

Job Location: Gauteng, Johannesburg

Deadline: April 28

Job Description

Prioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric, and hyper-digital agenda.

1. Creating & maintaining social media advertisement campaigns towards company objectives.
2. Web SEO / SEM monitoring and adjustments for ease of access and competitive searching.
3. Measurements & reports for ROIs & KPIs.
4. Formulating high-quality novel written and visual content for each social media campaign to include all media (photography & cinematography).
5. Designing, building & maintaining our brand's presence online.
6. Building brand awareness by collaborating with relevant influencers.
7. Evaluating emerging technologies.
8. Managing our online communities to ensure respectful and appropriate engagement.
9. Responding to comments on each of our accounts (website, social media, etc.).
10. Identifying marketing trends to ensure the company is effectively advertising and on the appropriate platforms.
11. Brainstorming with the marketing team to plan operations geared towards consumer demand (e.g., Black Friday).
12. Overseeing customer service provided via social media.

Requirements

Qualifications and Preferable Experience Required:

1. Appropriate tertiary qualification (B degree or equivalent in Marketing / Communications / Visual Communications or similar).
2. Proficiency in MS Office suite.
3. Experience in Social Media Management and strategies (Instagram and Facebook Ad Manager is a MUST).
4. Experience working as a Digital Marketer / Online Marketer within a retail brand or similar environment.
5. Must have excellent writing skills.
6. Content marketing experience.
7. Adwords competency and understanding implementation.
8. Mailchimp experience and how to set up lists, create campaigns, and schedule campaigns.