Digital Marketing Manager (Generalist)

Digital Marketing Manager (Generalist)

Location: Fully Remote (Candidate must be based in Cape Town)

Employment Type: Freelance, Month-to-Month Contract

Working Hours: Flexible, Approximately 40 Hours/Week

Salary Range: R35,000 - R50,000 per month

Reports To: CEO

Job Overview

We are seeking a proactive, independent, and results-oriented Digital Marketing Manager to lead the planning, execution, and optimization of marketing strategies across two unique service businesses: a theatre & film school and a boutique catering company. This freelance position offers the opportunity to work closely with the CEO while owning the full marketing function for both brands. The ideal candidate will thrive in a dynamic environment and be adept at switching between creative and analytical work.

Key Responsibilities

Marketing Strategy & Planning

1. Develop and implement a cohesive digital marketing strategy aligned with business objectives and tailored to diverse customer personas.
2. Identify and refine target audience segments, tailoring messaging and content to each.
3. Maintain and manage a campaign calendar to drive consistent brand visibility and engagement.

Campaign Management

1. Plan, execute, and optimize multi-channel marketing campaigns across digital and social media platforms.
2. Coordinate the creation of high-quality content, including copywriting, creative visuals, landing pages, and promotional materials.
3. Conduct A/B testing and apply insights to improve campaign performance.

Analytics & Reporting

1. Monitor and report on KPIs including leads, conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
2. Deliver regular insights and performance updates to the CEO with actionable recommendations for improvement.

Team & Collaboration

1. Coordinate with internal teams and external service providers to ensure alignment and execution of marketing activities.
2. Manage and allocate marketing budgets effectively to maximize results.
3. Stay updated on marketing trends, tools, and best practices to keep campaigns fresh and competitive.

Qualifications & Requirements

1. Experience: Minimum 3 years in digital marketing, with at least 12 years in a lead or managerial role.
2. Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
3. Tools & Tech: Proficient in digital marketing platforms such as Google Ads, Meta Ads, SEO tools, CRM systems, email marketing tools, and analytics dashboards.
4. Industry Experience: Prior campaign work for creative or culturally-focused organizations (e.g., arts, education, entertainment) is essential.
5. Analytical Ability: Skilled at using data and insights to evaluate campaign performance and guide decision-making.
6. Creativity: Demonstrated experience in crafting engaging, audience-specific campaigns across different platforms and industries.
7. Freelance Flexibility: Comfortable working in a month-to-month freelance arrangement while managing the marketing function for multiple clients.

Desired Skills:

1. Digital Marketing
2. Brand Management
3. Data Analysis
4. Reporting
5. Project Management
6. Campaign Management