Digital Marketing Manager (Fashion / Retail ) (Jb5395)

Kontak Recruitment; Gauteng; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading fashion retail brand in Gauteng is seeking a Digital Marketing Manager to enhance their digital presence. The ideal candidate will be creative and agile, with proven experience in campaign management and a strong grasp of social media dynamics. Join a people-first business where collaboration and innovative problem-solving are key to success.

Qualifications

• 1–2 years of experience in digital marketing, preferably in retail.
• Proficiency in major social media platforms.
• Ability to thrive in fast-paced environments.

Responsibilities

• Build and execute digital marketing strategies aligned with brand voice.
• Oversee social media campaigns and measure performance.
• Create engaging content and manage online communities.

Skills

Social Media Management

Creativity

Communication

Digital Marketing Strategy

Content Creation

SEO / SEM

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Hootsuite

Buffer

Canva

MS Office

Job description

Digital Marketing Manager (Fashion / Retail) (JB) Sandton, Gauteng R30 to R35 a month CTC Permanent

A leading fashion retail brand is looking for a Digital Marketing Manager, a hands-on, creative, and agile individual who will lead the charge in amplifying their digital presence and brand impact.

This is a dynamic, people-first business with a lean, close-knit team, where culture fit, collaboration, and a flair for creative problem-solving are just as important as technical skills.

You will take ownership of digital campaigns, lead brand storytelling, manage social media engagement, and bring fresh concepts to the table — all while ensuring digital strategies are fully aligned with business goals.

Minimum Requirements:

• Valid driver's license and own transport (non-negotiable)
• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1–2 years' experience in digital marketing, social media, or related roles — preferably within the retail or fashion industry
• Proven ability to thrive in fast-paced, agile environments, especially within small, collaborative teams
• Naturally proactive and confident in leading initiatives without being prompted
• A creative, trend-aware thinker with strong ideation and campaign development skills
• Strong communicator with excellent interpersonal skills and a vibrant, engaging personality
• High level of cultural fit — energetic, full of ideas, and able to positively influence team direction
• Proficiency in major social media platforms (Facebook, Instagram, Twitter) and tools (e.g., Hootsuite, Buffer)
• Basic knowledge of Google Ads, Facebook Ads, SEO / SEM, and digital performance reporting (KPIs, ROI)
• Skilled in content creation — copywriting, editing, and basic visual design (Canva, MS Office)
• Familiar with event planning and brand activations (e.g., store launches, CSI initiatives)
• Flexible to travel and work extended hours when needed

Duties and Responsibilities:

• Build and execute digital marketing strategies that reflect brand values and voice
• Oversee social media advertising campaigns and measure performance
• Create visually compelling and engaging multi-format content (photos, videos, copy)
• Grow and manage online communities with consistent engagement
• Collaborate with influencers to increase reach and awareness
• Monitor social media sentiment, respond to customer queries and comments
• Handle digital customer service touchpoints
• Perform ongoing SEO, SEM, and digital channel analytics
• Compile and present reports on digital performance, ROI, and campaign effectiveness
• Plan and manage key marketing events, including Black Friday and store launches
• Bring new ideas, creative input, and improvements to digital initiatives
• Ensure all digital content stays on-brand and aligned with business objectives
• Work closely with other departments to drive unified messaging and campaigns

Please do not apply using scanned CVs; no supporting documentation is required at this point, as it will be requested later.

Kontak Recruitment Disclaimer: Equal opportunity — all backgrounds are welcomed, with no bias.

All are considered based on requirements.

Job specifics: Requirements mirror advertisement, duties may adjust for client needs.

Fair process: Fair assessment, only shortlisted candidates contacted due to volume.

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False info may disqualify or end employment via the client.

Offer clarity: Advert is not a binding offer.

Written offers based on pre-employment conditions.

No direct link: Advert is not tied to Kontak Recruitment.

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Applicant Responsibility: Upon applying, confirmation of receipt for a specific advert is given.

If no confirmation is received, you must verify with Kontak Recruitment.