Digital Marketing Manager (Fashion / Retail)

Tyron Consultancy; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading fashion retail brand is looking for a Digital Marketing Manager in Johannesburg. This role involves amplifying the brand's digital presence through creative strategies and managing a range of digital marketing activities, from social media engagement to content creation. The ideal candidate will thrive in a collaborative team and possess a strong background in digital marketing, particularly in the retail or fashion sectors.

Qualifications

• 1-2 years’ experience in digital marketing, social media, or related role preferred in retail/fashion.
• Valid driver’s license and own transport are non-negotiable.
• Proven ability to thrive in agile, collaborative team environments.

Responsibilities

• Build and execute digital marketing strategies reflecting brand values.
• Oversee social media campaigns and measure performance.
• Create visually engaging and multi-format content.

Skills

Creativity

Social Media Proficiency

Content Creation

Interpersonal Communication

Analytical Skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Hootsuite

Buffer

Canva

MS Office

Job description

Digital Marketing Manager (Fashion / Retail) – Johannesburg.

A leading fashion retail brand is looking for a Digital Marketing Manager, a hands-on, creative, and agile individual who will lead the charge in amplifying their digital presence and brand impact.

This is a dynamic, people-first business with a lean, close-knit team, where culture fit, collaboration, and a flair for creative problem-solving are just as important as technical skills.

You will take ownership of digital campaigns, lead brand storytelling, manage social media engagement, and bring fresh concepts to the table — all while ensuring digital strategies are fully aligned with business goals.

Salary: R30 000 – R35 000 per month.

Minimum Requirements:

• Valid driver’s license and own transport (non-negotiable)
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–2 years’ experience in digital marketing, social media, or related roles — preferably within the retail or fashion industry
• Proven ability to thrive in fast-paced, agile environments, especially within small, collaborative teams
• Naturally proactive and confident in leading initiatives without being prompted
• A creative, trend-aware thinker with strong ideation and campaign development skills
• Strong communicator with excellent interpersonal skills and a vibrant, engaging personality
• High level of cultural fit — energetic, full of ideas, and able to positively influence team direction
• Proficiency in major social media platforms (Facebook, Instagram, Twitter) and tools (e.g., Hootsuite, Buffer)
• Basic knowledge of Google Ads, Facebook Ads, SEO/SEM, and digital performance reporting (KPIs, ROI)
• Skilled in content creation — copywriting, editing, and basic visual design (Canva, MS Office)
• Familiar with event planning and brand activations (e.g., store launches, CSI initiatives)
• Flexible to travel and work extended hours when needed

Duties and Responsibilities:

• Build and execute digital marketing strategies that reflect brand values and voice
• Oversee social media advertising campaigns and measure performance
• Create visually compelling and engaging multi-format content (photos, videos, copy)
• Grow and manage online communities with consistent engagement
• Collaborate with influencers to increase reach and awareness
• Monitor social media sentiment, respond to customer queries and comments
• Handle digital customer service touchpoints
• Perform ongoing SEO, SEM, and digital channel analytics
• Compile and present reports on digital performance, ROI, and campaign effectiveness
• Plan and manage key marketing events, including Black Friday and store launches
• Bring new ideas, creative input, and improvements to digital initiatives
• Ensure all digital content stays on-brand and aligned with business objectives
• Work closely with other departments to drive unified messaging and campaigns