Digital Marketing Manager - Boksburg

Datafin IT Recruitment; Boksburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading South African vehicle rental brand is seeking a proactive Marketing Manager to enhance their campaigns and engage customers through various platforms. This role involves crafting marketing strategies, managing social media, and ensuring impactful outreach in a fast-paced environment. Candidates with 5+ years of marketing experience and a knack for digital tools will find this dynamic position rewarding.

Qualifications

• At least 5 years of experience in a results-driven marketing role.
• Proven experience in building and executing marketing plans.
• Hands-on approach to work.

Responsibilities

• Craft and roll out powerful marketing strategies across various platforms.
• Execute multichannel campaigns targeting various customer segments.
• Track, report, and analyze performance using digital tools.

Skills

Communication

Project Management

Digital Marketing

Data Analysis

Social Media Management

Content Creation

Tools

Google Analytics

Hotjar

CRM/Automation Platforms

Job description

DataFin was established in 1999. We pride ourselves on the fact that we have established relationships with industry leaders and a vast majority of our business is repeat business.

Duties & Responsibilities

Ready to market adventure? A leading South African vehicle rental brand with over 36 years of industry success is looking for a hands-on, creative, and data-savvy Marketing Manager to join their dynamic Johannesburg-based team. If you're a natural storyteller with a strategic mind, an eye for performance, and a passion for connecting people to unforgettable travel experiences, this role was made for you. You'll be responsible for driving campaigns from concept to execution, collaborating across teams, and ensuring every marketing move delivers impact.

What You'll Do:

• Craft and roll out powerful marketing strategies across digital, print, social, and event platforms.
• Execute multichannel campaigns targeting adventurers, explorers, and everyday travelers.
• Manage and grow social media presence with meaningful, on-brand content.
• Track, report, and analyze performance using tools like Google Analytics and Hotjar, then optimize accordingly.
• Support events from conception to on-the-ground execution.
• Collaborate with creatives, digital teams, and external providers to bring campaigns to life.

What You Bring:

• At least 5 years of experience in a results-driven marketing role.
• Proven experience in building and executing marketing plans that convert.
• A hands-on approach—you love doing the work, not just directing it.
• Excellent communication, project management, and multitasking skills.
• Solid experience with digital tools like Google Analytics, Hotjar, and CRM/automation platforms.
• A flair for content, a strategic mindset, and the ability to perform under pressure.
• Bonus: Experience with platforms like AutoSLM, Keyloop (CDK), AutoTrader, or similar.

While we would really like to respond to every application, if you are not contacted within 10 working days, please consider your application unsuccessful.

Comments:

When applying for jobs, ensure that you meet the minimum job requirements. Only South African citizens will be considered for this role. If you are outside the mentioned location, please note your relocation plans in all applications and correspondence. Apply here or email a Word copy of your CV, mentioning the reference number of the job.

Desired Experience & Qualifications

Digital Marketing Manager

Required Experience:

Manager

Key Skills

Employment Type: Full-Time

Experience: 5+ years

Vacancy: 1

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