Digital Marketing Manager (B2B) (JHB Onsite)

Datafin; City of Johannesburg Metropolitan Municipality; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A cutting-edge FinTech company in Johannesburg is seeking a Digital Marketing Manager to enhance its online presence and drive growth. The role involves managing Paid Media channels, optimizing campaigns, and utilizing HubSpot for marketing automation. Ideal candidates will have extensive B2B marketing experience and a strong analytical mindset.

Qualifications

• 5 years B2B Marketing experience, with 3 years in Paid Media.
• 5 years hands-on experience with HubSpot, including segmentation.
• Experience in SaaS marketing is beneficial.

Responsibilities

• Manage and optimize Paid Media campaigns across various platforms.
• Oversee HubSpot marketing automation and ensure data integrity.
• Collaborate with teams to align marketing initiatives with business goals.

Skills

Analytical skills

Project Management

Communication

Digital Marketing

Education

Bachelor’s Degree in Marketing

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

WordPress

Meta Ads

HubSpot

Job description

ENVIRONMENT:

PLAY a pivotal, hands-on role as the next Digital Marketing Manager sought by a cutting-edge FinTech company in Joburg where you will help drive growth and enhance its online presence. You will be responsible for managingand optimising Paid Media channels (Google, Microsoft, Meta, and LinkedIn), helping on all aspects of HubSpot marketing automation. You will generate qualified leads and accelerate the sales pipeline. The ideal candidate will require a Bachelor’s Degree in Marketing or similar, have 5 years B2B Marketing work experience with at least 3 years focused on Paid Media channels & 5 years hands-on experience with HubSpot, including advanced segmentation and reporting. All experience must be from in-house business, and not from a Marketing agency. You must also be strategic thinking, possess analytical acumen and a passion for data-driven marketing in a B2B software as a service (SaaS) environment with proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, WordPress & Meta Ads.

DUTIES:

Paid Media & Digital Advertising –

• Help to improve and implement the Digital Marketing strategy, and continuously optimise Paid Media campaigns across Google, Microsoft, Meta, and LinkedIn to drive brand awareness, lead generation, and pipeline acceleration.
• Analyse and report on Paid Media performance, providing actionable insights and recommendations for improvement.

Marketing Automation & Email Marketing -

• Management of campaigns in HubSpot in relation to marketing automation, including database maintenance, segmentation, workflow creation, and performance reporting.
• Ensure data integrity and compliance across the HubSpot database for both the Marketing and Sales teams.

Content & Social Media Management -

• Assistance in writing industry-relevant blog content, e-guides, email content, and customer case studies.
• Execution of content on Paid Media Channels.

Collaboration & Brand Management -

• In conjunction with senior marketing management, work closely with other teams such as Sales, Client Management, and external partners, to ensure alignment of marketing initiatives with business goals.
• Help maintain and evolve the company brand toolkit, ensuring consistency across all touchpoints.

Website Management -

• Collaborate with Senior Marketing team and external web agencies to optimise set performance, Search Engine Optimisation (SEO), and user experience in line with the overall digital strategy.
• Conduct keyword research and implement SEO strategies to improve organic visibility and lead generation.

REQUIREMENTS:

Qualifications –

• Bachelor’s Degree in Marketing (or similar).

Experience/Skills –

• 5 Years’ experience in B2B Marketing, with at least 3 years focused on running and optimising all Paid Media channels. Your experience must come from in-house business, and not from a Marketing agency.
• 5 Years’ hands-on experience with HubSpot, including advanced segmentation and reporting.
• Experience in developing, managing, and executing integrated marketing strategies in a B2B environment (SaaS highly beneficial).
• Strong analytical skills with experience in campaign measurement, data analysis, and reporting.
• Proficiency with Digital Marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, WordPress, Meta Ads).
• Strong Project Management skills and ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with a collaborative mindset.

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

COMMENTS:

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Desired Skills:

• Digital
• Marketing
• Manager