Digital Marketing Manager at Game Lodges/ Camping/4x4 SelfDrive and more...

Kerfield Recruitment; Midrand; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An established industry player in the 4x4 safari rental market is seeking a Digital Marketing Manager to lead their online marketing efforts. In this dynamic role, you'll drive brand awareness through innovative campaigns, leveraging your expertise in Google Ads, SEO, and content management. Your creativity will shine as you design engaging marketing materials and optimize email campaigns to connect with clients. This is an exciting opportunity to make a significant impact in a growing company that values strategic thinking and technical prowess in digital marketing.

Qualifications

• 2-3 years experience in Google Ads and digital performance marketing.
• Strong knowledge of SEO and proficiency in Adobe tools.

Responsibilities

• Execute and optimize Google Ads campaigns for lead generation.
• Manage SEO strategies to enhance website visibility.

Skills

Google Ads

SEO

Adobe Illustrator

Adobe Photoshop

MailChimp

Google Analytics

WordPress

Divi Builder

Problem-solving

Project Management

Tools

MailChimp

Google Analytics

WordPress

Adobe Illustrator

Adobe Photoshop

Job description

Job Title: Digital Marketing Manager

Location: Midrand, South Africa

Position Type: Full time

Remuneration: R25 - 30 000 per month negotiable depending on skill and brilliance

About Us:

Premier provider of 4x4 safari camper rentals, offering clients high-quality, fully equipped 4x4 vehicles for their African adventures. Our fleet of 300 well-maintained, customized vehicles is designed to provide an unforgettable, comfortable, self-drive safari experience across Southern Africa.

Job Overview:

As the Digital Marketing Manager, you will be responsible for executing and optimising various online marketing campaigns to drive brand awareness and lead generation. This role requires a combination of strategic thinking, creative skills, and technical know-how in digital marketing.

Key Responsibilities:

1. Google Ads & Lead Generation: Plan, execute, and optimise Google Ads campaigns to drive consistent lead generation. Troubleshoot any fluctuations in performance and ensure maximum ROI.
2. SEO Strategy & Execution: Manage all aspects of SEO, including technical SEO, on-page and off-page SEO, as well as local and international SEO strategies to enhance website visibility and organic traffic.
3. Marketing Material Creation: Design and edit high-quality marketing materials using Adobe Illustrator and Adobe Photoshop to support brand initiatives, campaigns, and promotions.
4. Email Marketing & Database Management: Develop and execute high-performance email campaigns using MailChimp, ensuring a clean, engaged database by regularly removing inactive or bad emails.
5. Google Analytics & Performance Monitoring: Analyse website and ad performance data, identify trends, and implement actionable SEO optimisations based on insights.
6. Brand Management: Maintain a consistent and impactful brand presence across all digital marketing channels.
7. Campaign Performance Monitoring: Track, report, and provide actionable insights on Google Ads and SEO performance, ensuring the success and growth of campaigns.
8. Website & Content Management: Proficient in WordPress and Divi Builder, including the ability to create blogs, new pages, and manage website content effectively.
9. Online Reputation Management: Monitor and respond to customer reviews across platforms, ensuring prompt and professional engagement to maintain a positive brand reputation.
10. Social Media Engagement: Actively engage with clients on social media platforms, responding to comments and questions to enhance brand interaction.
11. Marketing Material Procurement: Oversee the ordering of new marketing materials, ensuring that all promotional items are in line with brand standards.

Required Skills & Experience:

1. Proven experience (2-3 years) in Google Ads, lead generation, and digital performance marketing.
2. Strong knowledge of SEO (technical, on-page, off-page, local, and international).
3. Proficiency in Adobe Illustrator and Adobe Photoshop for marketing material creation.
4. Hands-on experience with MailChimp and email marketing best practices.
5. Deep understanding of Google Analytics and the ability to translate data into actionable marketing strategies.
6. Full proficiency in WordPress and Divi Builder for website management.
7. Excellent problem-solving skills and the ability to troubleshoot performance issues in real-time.
8. Strong project management skills with the ability to work independently and meet deadlines.
9. Highly tech-savvy with a strong grasp of digital tools and trends.
10. Excellent written and verbal communication skills.

If the above describes you and aligns with your career aspirations, please apply promptly by sending your updated CV to [Email Address Removed]. Thank you!