Digital Marketing Manager Africa - Sportsbook & iGaming (Remote)

Houzzedge Pty Ltd; Johannesburg; Remote; ZAR 500,000 - 800,000; Full time

Job summary

A leading technology provider in the gaming and betting industry seeks a Digital Marketing Manager. This remote role involves driving customer acquisition across African markets through strategic digital marketing initiatives and collaboration with product teams. The ideal candidate boasts strong expertise in iGaming product marketing and digital strategy.

Benefits

Competitive Compensation

Remote Work Flexibility

Career Growth & International Exposure

Dynamic, Innovation-Driven Culture

Collaborative Support Environment

Qualifications

• 5+ years proven experience in Digital Marketing Strategy in the iGaming field in Africa.
• Strong proficiency in performance analytics.
• Knowledge of iGaming Industry.

Responsibilities

• Develop and execute digital marketing strategies to drive customer acquisition.
• Manage social media strategies for brand presence and lead generation.
• Analyze performance indicators for continuous improvement.

Skills

Analytical Skills

Social Media Management

Project Management

Innovation in Marketing

Job description

Job Description This is a remote position.

About the Company Our client is a leading technology provider in the gaming and betting industry, specializing in delivering cutting-edge software solutions to operators across emerging markets.

With a strong focus on innovation, reliability, and customization, the company supports partners in building scalable and compliant gaming platforms tailored to local needs.

They are seeking a dedicated professional to take full ownership of digital marketing initiatives across multiple African markets, with potential expansion into LATAM.

About the Role The ideal candidate will drive customer acquisition for a diverse client base by developing and executing comprehensive digital marketing strategies tailored to each market.

This role requires a results-oriented individual with the expertise to optimize campaigns, maximize ROI, and adapt strategies to meet specific client goals and dynamic market conditions.

Responsibilities Digital Marketing Strategy : Develop and execute strategies to drive traffic, acquire leads and support retention across digital channels.

Optimize campaigns for maximum ROI and alignment with business goals.

Social Media Management : Create and manage social media strategies to boost brand presence, engagement, and lead generation.

Oversee content creation and scheduling to support acquisition and retention.

Casino Product Marketing : Collaborate with product teams to market and promote casino offerings.

Design campaigns to attract and retain players, highlighting the casino's unique selling points.

Digital Marketing Develop and implement digital marketing strategies to drive online traffic and engagement across all digital platforms.

Social Media Manage social media campaigns to enhance brand presence, engagement and lead generation across all relevant platforms.

Casino Product Collaborate with the product team to ensure that casino offerings are effectively marketed and promoted to the right audiences.

Visibility and Performance Management Ensure the visibility of websites and improve performance on search engines to drive user traffic.

Performance Analysis Analyze performance indicators provided (conversion rate, average bet, revenue, margin, customer value, etc.)

and implement innovative solutions for continuous campaign performance improvement.

Budget Management Oversee the budget across different channels with a focus on return on investment.

Vendor and Influencer Negotiation Research and negotiate the best deals with service providers and influencers (affiliation and sponsorship).

Collaboration with Country Specialists Work with country specialists to obtain various contacts, assess the relevance of targeted service providers, and monitor campaigns.

Budget Tracking Monitor and manage the budget for all activities.

Reporting Draft and present reports on budgeted activities.

Performance Monitoring Track and analyze performance, identifying areas for improvement in managed activities.

Innovation Monitoring Stay updated on innovations in acquisition marketing and implement actions Requirements Qualifications 5+ proven experience in Digital Marketing Strategy in the iGaming field in Africa.

Strong analytical skills and proficiency in performance analytics and social media management.

Strong experience in iGaming Product Marketing.

Knowledge of iGaming Industry.

Strong project management skills and attention to detail.

Excellent communication and collaboration skills.

Strong English and French language ability is a plus BenefitsThis is a unique opportunity to join a forward-thinking company at the forefront of technology in the gaming and betting industry.

As part of our remote-first team, you will enjoy : Competitive Compensation : A remuneration package aligned with industry standards and commensurate with your experience and the strategic importance of this role.

Remote Work Flexibility : Work from anywhere with the tools, autonomy, and trust to deliver impactful results.

Career Growth & International Exposure : Engage with leading brands across diverse African markets and potential expansion into LATAM, gaining valuable cross-market experience.

Dynamic, Innovation-Driven Culture : Be part of a performance-oriented team that values creative thinking, agility, and continuous learning.

Collaborative Support Environment : Work closely with experienced marketing, product, and country specialists, with opportunities to influence strategy and outcomes.

RequirementsWho Should Register?

5+ proven experience in Digital Marketing Strategy in the iGaming field in Africa.

Strong analytical skills and proficiency in performance analytics and social media management.

Strong experience in iGaming Product Marketing.

Knowledge of iGaming Industry.

Strong project management skills and attention to detail.

Excellent communication and collaboration skills.

Strong English and French language ability is a plus

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