Digital Marketing Manager

Salt; Wes-Kaap; Hybrid; ZAR 45,000 - 55,000; Full time

Job summary

A leading digital agency seeks a Digital Marketing Manager to spearhead their paid media efforts. This hybrid role prioritizes a strong understanding of paid social and search marketing to enhance campaigns for e-commerce and tech clients. The successful candidate will lead strategies, manage complex campaigns, and support a high-energy, results-driven team. If you have over 3 years of experience in Meta and Google Ads, this could be your next great opportunity to influence marketing performance.

Qualifications

• 3+ years' hands-on experience in Meta and Google Ads.
• Strong understanding of media strategy and audience segmentation.
• Excellent reporting and analysis skills.

Responsibilities

• Manage and optimise paid social and search campaigns daily.
• Develop performance-focused media strategies.
• Prepare insightful performance reports using Looker Studio.

Skills

Paid Media

Media Strategy

Audience Segmentation

A/B Testing

Funnel Optimisation

Reporting

Analysis

Mentoring

Education

Facebook/Meta Blueprint Certification

Google Ads Certification

Tools

Looker Studio

Google Analytics

Google Tag Manager

Job description

Salt City of Cape Town, Western Cape, South Africa

Digital Marketing Manager

Salt City of Cape Town, Western Cape, South Africa

2 days ago Be among the first 25 applicants

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Salary: R 45 000,00 to R 55 000,00 CTC per month (depending on experience)

Location: Cape Town (Hybrid - 2 x per week in-office)

Overview:

Join a growing, boutique digital agency that’s making waves in the performance marketing space. As part of a passionate and collaborative team, they’re looking for a hands-on Performance Marketing Manager to lead and scale their paid media efforts across some exciting e-commerce, retail, and tech brands.

This is a key role for someone with deep experience in paid media, particularly Meta and Google Ads and the strategic mindset to help shape the future of a growing department. You’ll be involved in everything from campaign build and optimisation to reporting, tracking, and mentoring, all while working closely with a high-energy team that values autonomy and ownership.

Please note: This role leans heavily into paid social (approx. 85%) with the balance across Google and other paid platforms. It’s a hybrid role, based in Cape Town, with in-office collaboration twice a week.

Duties and Responsibilities:

• Manage and optimise paid social and search campaigns daily (primarily Meta/Facebook and Google Ads)
• Develop performance-focused media strategies across e-commerce and lead-gen brands
• Oversee ad copy, audience targeting, budget tracking, and campaign structure
• Troubleshoot platform issues and implement tracking setups (pixels, tags, events)
• Prepare insightful weekly, monthly, and quarterly performance reports using Looker Studio
• Set up new ad accounts and onboarding processes for new clients
• Liaise with internal team members and contribute to campaign planning sessions
• Champion processes, systems, and structure within the paid media department
• Stay up to date with paid platform changes and best practices
• Contribute to building out templates, processes, and knowledge-sharing within the agency

Requirements:

• 3+ years’ hands-on experience in Meta (Facebook/Instagram) and Google Ads
• Strong understanding of media strategy, audience segmentation, A/B testing, and funnel optimisation
• Experience with LinkedIn, TikTok, and Twitter ads beneficial
• Confident using Looker Studio, Google Analytics, Google Tag Manager, and similar tools
• Excellent reporting and analysis skills
• Facebook/Meta Blueprint and Google Ads certifications

Please note: Due to the high volume of applications, only candidates selected for interview will be contacted. If you don’t hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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