Digital Marketing Manager

The Legends Agency; Wes-Kaap; Remote; ZAR 200,000 - 300,000; Part time

Job summary

A dynamic marketing firm in Cape Town seeks a Digital Marketing Manager to lead marketing functions for two unique brands. This freelance role requires a proactive candidate with a minimum of 3 years of digital marketing experience and strong analytical and creative skills. The ideal applicant will develop and implement strategies, manage campaigns across platforms, and report on KPIs. Flexible working hours and a competitive salary range of R35,000 - R50,000 per month are offered.

Qualifications

• Minimum 3 years in digital marketing, with at least 12 years in a lead or managerial role.
• Skilled at using data and insights to evaluate campaign performance.
• Experience in crafting engaging campaigns across different platforms.

Responsibilities

• Develop and implement a cohesive digital marketing strategy aligned with business objectives.
• Plan, execute, and optimize multi-channel marketing campaigns.
• Monitor and report on KPIs including leads, conversion rates, and ROI.

Skills

Digital marketing strategy

Content creation

Analytical skills

Campaign management

Team collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Meta Ads

SEO tools

CRM systems

Email marketing tools

Job description

• • Digital Marketing Manager (Generalist)

    Location: Fully Remote (Candidate must be based in Cape Town)

    Employment Type: Freelance, Month-to-Month Contract

    Working Hours: Flexible, Approximately 40 Hours/Week

    Salary Range: R35,000 - R50,000 per month

    Reports To: CEO

    Job Overview

    We are seeking a proactive, independent, and results-oriented Digital Marketing Manager to lead the planning, execution, and optimization of marketing strategies across two unique service businesses: a theatre & film school and a boutique catering company. This freelance position offers the opportunity to work closely with the CEO while owning the full marketing function for both brands. The ideal candidate will thrive in a dynamic environment and be adept at switching between creative and analytical work.

    Key Responsibilities

    Marketing Strategy & Planning

    • Develop and implement a cohesive digital marketing strategy aligned with business objectives and tailored to diverse customer personas.
    • Identify and refine target audience segments, tailoring messaging and content to each.
    • Maintain and manage a campaign calendar to drive consistent brand visibility and engagement.

    Campaign Management

    • Plan, execute, and optimize multi-channel marketing campaigns across digital and social media platforms.
    • Coordinate the creation of high-quality content, including copywriting, creative visuals, landing pages, and promotional materials.
    • Conduct A/B testing and apply insights to improve campaign performance.

    Analytics & Reporting

    • Monitor and report on KPIs including leads, conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
    • Deliver regular insights and performance updates to the CEO with actionable recommendations for improvement.

    Team & Collaboration

    • Coordinate with internal teams and external service providers to ensure alignment and execution of marketing activities.
    • Manage and allocate marketing budgets effectively to maximize results.
    • Stay updated on marketing trends, tools, and best practices to keep campaigns fresh and competitive.

    Qualifications & Requirements

    • Experience: Minimum 3 years in digital marketing, with at least 12 years in a lead or managerial role.
    • Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
    • Tools & Tech: Proficient in digital marketing platforms such as Google Ads, Meta Ads, SEO tools, CRM systems, email marketing tools, and analytics dashboards.
    • Industry Experience: Prior campaign work for creative or culturally-focused organizations (e.g., arts, education, entertainment) is essential.
    • Analytical Ability: Skilled at using data and insights to evaluate campaign performance and guide decision-making.
    • Creativity: Demonstrated experience in crafting engaging, audience-specific campaigns across different platforms and industries.
    • Freelance Flexibility: Comfortable working in a month-to-month freelance arrangement while managing the marketing function for multiple clients.