Digital Marketing Manager

DevFinders; Pietermaritzburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading digital agency in South Africa is searching for a Digital Marketing Manager to oversee a portfolio of clients and drive their digital marketing efforts. The role requires extensive knowledge in SEO, PPC, and analytics, along with excellent client management skills. Candidates will thrive in a collaborative environment and contribute to innovative marketing strategies, paving the way for client success.

Benefits

Diverse client portfolios

Collaborative work environment

Ongoing learning and development opportunities

Competitive salary

Qualifications

• Minimum 3-5 years of experience in a digital marketing role.
• Proficient in managing client relationships and executing marketing strategies.
• Strong knowledge of SEO best practices and digital advertising platforms.

Responsibilities

• Serve as the primary contact for clients on digital marketing matters.
• Plan, launch, and manage digital advertising campaigns.
• Track and report on marketing performance and insights.

Skills

SEO

PPC

Social Media Marketing

Content Creation

Marketing Analytics

Tools

Mailchimp

HubSpot

ActiveCampaign

Google Analytics

WordPress

Webflow

Canva

Adobe Creative Suite

Job description

We are a full-service Digital Agency offering high-impact digital solutions in Web Design & Development , E-commerce , Mobile Apps , CRM , and Managed IT Services including 24 / 7 hosting and helpdesk support. Our mission is to empower our clients through technology and creativity, delivering consistent value and innovation.

The Role

We are seeking a versatile and experienced Digital Marketing Manager to join our growing team. This client-facing role will service a portfolio of recurring business clients and will be responsible for the strategy, execution, and performance of various digital marketing activities.

The ideal candidate is an all-rounder with a solid foundation in SEO, Pay-Per-Click (PPC), social media marketing, content creation, and marketing analytics , who thrives in a collaborative environment and can confidently manage client expectations.

Key Responsibilities

Serve as the primary point of contact for recurring clients on all digital marketing-related matters.

Build and maintain strong client relationships through regular updates, performance reviews, and strategic recommendations.

Understand each client’s business goals and translate them into effective marketing strategies.

Collaborate with internal teams (design, development, content) to execute campaigns.

Digital Campaign Management

Plan, launch, and manage digital advertising campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, YouTube, TikTok .

Monitor KPIs such as CTR, CPC, conversion rates, and ROAS, making recommendations for improvement.

Conduct keyword research and competitor analysis to refine SEO and paid strategies.

SEO & Website Optimization

Perform technical SEO audits and implement on-page and off-page SEO strategies.

Work with the development team to improve site speed, mobile responsiveness, and user experience .

Optimize content structure, metadata, and internal linking to improve rankings.

Content Creation & Social Media

Develop and manage content calendars for multiple brands.

Create engaging static and video content for social platforms and websites.

Schedule, publish, and monitor social media posts; respond to engagement as needed.

Email Marketing & CRM

Design and execute email marketing campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign .

Create automated workflows for lead nurturing and customer retention.

Analyze open rates, click-through rates, and conversions to optimize future campaigns.

Performance Tracking & Reporting

Generate weekly / monthly reports using tools such as Google Analytics, Tag Manager, Facebook Pixel , etc.

Conduct A / B testing and share actionable insights to improve campaign performance.

Track and report on SEO performance, paid ad results, email metrics, and social media engagement.

What We Offer

Opportunity to work on diverse and recurring client portfolios .

A collaborative and creative work environment.

Competitive salary based on experience.

Ongoing learning and development opportunities.

Minimum 3–5 years of hands-on experience in a digital agency with a client-facing component.

Strong knowledge of SEO best practices , Google Ads , and social media advertising platforms.

Proficient in marketing analytics , data interpretation, and performance reporting.

Experience using WordPress , Webflow , or similar CMS platforms.

Competency with graphic design tools such as Canva and Adobe Creative Suite.

Solid understanding of email marketing tools and CRM platforms .

Excellent communication, presentation, and time management skills.

Based in South Africa, aligned with UK working hours.

Own a device running Windows 11 with an i5 processor, 12GB RAM, and an SSD.

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