Digital Marketing Manager

Hollywoodbets; KwaZulu-Natal; On-site; ZAR 30 000 - 70 000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Manager, where your expertise will shape the digital landscape for multiple brands. In this vibrant role, you'll lead innovative campaigns, mentor a talented team, and drive growth through data-driven strategies. With a focus on creativity and collaboration, you'll help the company expand its reach and enhance customer engagement. This is an exciting opportunity to make a significant impact in a fast-paced industry and develop your career in a supportive environment. If you're ready to take on challenges and thrive in a dynamic setting, this role is for you!

Qualifications

• 2-3 years management experience in digital marketing.
• Experience in Marketing, Brand Management, and Communication.

Responsibilities

• Lead and optimise digital marketing campaigns across various channels.
• Mentor marketing team members and drive brand awareness.

Skills

SEO

Conversion Rate Optimisation

Mobile Marketing

Email Marketing

Social Media Marketing

PPC

Affiliate Marketing

Digital PR

Data Analysis

Education

Degree/Diploma in Marketing

Tools

Google Analytics

Google Ads

Social Media Platforms

Job description

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for an experienced and results-driven Digital Marketing Manager. Do you think you have what it takes to be our newest Purple Star?

Your role will be to lead and optimise the digital footprint for multiple group brands. In this role, you'll support the Hollywoodbets Head of Digital Marketing by aligning digital efforts with broader brand and product strategies across various markets. You’ll drive brand awareness, engagement, and performance through effective campaign planning, website traffic growth, and data-driven insights. You'll also mentor and guide marketing team members while staying on top of digital trends to ensure innovation and sustained business growth.

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• Valid Driver’s License and own vehicle.
• Experience in Marketing, Brand Management, Communication & Sales.
• 2-3 Years management experience.

A Bonus To Have:

• Degree/Diploma.

What You’ll Do For The Brand:

• Coordinate, execute, track, optimise and troubleshoot digital marketing campaigns across all digital and social channels to drive business growth, while maintaining a focus on customer retention.
• Collaborate with the business to provide and interpret insights and strategies to develop and implement innovative digital brand and product marketing strategies and campaigns to retain existing customers, attract and convert new customers and improve customer engagement and enhance revenue.
• Attracting top talent and retain existing team members.
• Provide guidance, functional expertise and best practice recommendations to the Team regarding the execution of campaigns.
• Provide guidance around the design and improvement of the UI, UX and content elements of our websites.
• Assist with developing content for all digital & online platforms including websites and mobile apps, site maps, wireframes, navigation models etc.
• Manage interactive projects from inception through to completion.
• Keep up to date with the latest digital trends and continued advancements in digital technologies and marketing best practices.
• Constantly strive to discover and adopt emerging technologies, digital innovations, new platforms and systems to optimise organisational productivity and effectiveness and provide thought leadership and perspective for adoption where appropriate.
• Monitor competition, determine realistic benchmarks & KPIs, and develop strategies to gain a competitive edge.
• Plan and manage budgets across all digital channels and platforms.

Technical Skills and Experience:

• SEO – advanced knowledge of SEO and the ability to create and effectively manage organic search campaigns.
• Conversion Rate Optimisation (CRO) – Use CRO to optimise our marketing funnels, improve campaign performance.
• Mobile Marketing – Design and implement mobile marketing as part of a multi-channel digital marketing strategy aimed at reaching our target audiences on their mobile devices, via websites, email, SMS/MMS, social media, and apps.
• Email Marketing – Knowledge of email marketing campaigns and newsletters to engage target audiences and retarget/remarket where relevant.
• Social Media Marketing – Knowledge of growing high-quality followers in the I-Gaming industry as identified in our strategies and improve engagement across the main social channels, including industry specific platforms.
• PPC – Knowledge and experience of driving profitable PPC campaigns that meet specific objectives and deliver ROI across multiple ad and affiliate networks making use of tools such as the full Google 360 suite including GA 360, Google Display & Video 360, Microsoft Ads, paid social advertising etc.
• Affiliate Marketing – Basic knowledge of affiliate marketing and programs through all phases; including planning, launch, maintaining, trafficking, marketing, reporting, optimising and analysis. Identify, evaluate and recruit new affiliates to increase distribution and collaborate with the larger marketing team and other team members to develop and implement marketing strategies that support affiliate programmes.
• Digital PR – Develop and increase our online presence through high-quality backlink generation, press releases, guest posting, and other initiatives.
• Website CMS – Direct and support Teams that are required to administer and publish content on group websites.
• Data Analysis – Use data analytics tools to measure, analyse, and report on campaign performance and provide accurate insights to allow the Marketing Team and leadership to make data-driven decisions.

People:

• Build, lead, mentor and coach a diverse, high-performing Digital Marketing Team across regional offices.
• Set direction and KPI’s as well as conducting performance reviews and conducting the day-to-day people management functions of the Team.
• Build long-term relationships with Team Members, clients, regulatory bodies, media and other stakeholders.
• Excellent project management, organisational and time management skills.
• Work closely with other marketing and business managers to optimise workflows, review pipelines and resolve challenges.
• Provide ongoing training to ensure your Team consistently performs above standard.
• Excellent leadership, communication, and decision-making skills.

Business Development:

• Use strong analytical abilities to evaluate end-to-end customer and client experiences across multiple channels as well as customer touch points.
• Ensure a thorough understanding of our competitors, customers and products and be obsessive about how we communicate with our customers.
• Conduct a situation analysis of our current marketing activities and make recommendations for improved outcomes and efficiencies.
• Consistently identify revenue opportunities within our established customer base and manage consistent growth by effectively targeting new audiences and retaining existing audiences.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.

Analytics and Reporting:

• Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research and definition, forecasts, competitive analyses, campaign results, and customer trends and insights in order to translate results into actionable insights for Marketing Team and the business.
• Measuring and reporting on how all digital marketing campaigns performed and assessing these against goals (ROI and KPIs), providing recommendations and adapting plans to improve performance.
• Weekly, monthly, quarterly and annual reporting.
• Ongoing review of analytics to provide insights and optimise strategies and plans.

Other:

• Other ad hoc duties that might be required.

What You’ll Bring To The Team:

Reporting: Collate and report on information. Account for and verify reporting figures/statistics. Review/analyse reporting statistics and figures in order to identify trends and make relevant recommendations.
Relationship Management: Developing and maintaining professional business associations at all levels. Establish relationships both inside and outside the organisation. Effectively apply networking and influencing skills.
Business Acumen: Understanding main business drivers in order to impact on decision making; demonstrating financial awareness; controlling costs and thinking in terms of profit, loss and added value.
Strategic Thinking: Formulates objectives and implements plans consistent with the long-term interests of the organisation. Interprets organisational strategy and translate this into tactical action plans.
Quality Focus: Ensure the quality outcome is achieved. Take caution in preparing the details relevant to the process. Follow process in order to ensure high quality output.
Communication: Excellent communication skills and the ability to communicate with people from diverse backgrounds. Uses their ability to communicate to generate support for ideas and enthusiasm and excitement within a Team. Has the ability to present ideas and plans in a way that people with varying levels of experience can understand, interpret and action them.
Accountability: Follows through and delivers results in spite of obstacles. Admits to errors and takes corrective action to avoid repetition. Approaches own work with dedication and high sense of responsibility.
Results Driven: Consistently delivers required business results; sets and achieves goals, consistently complies with quality standards and meets deadlines; maintains focus on organisational goals.
Market Awareness: Stays attuned to the needs of the market and developments. Translates market knowledge into product innovations and new designs that are responsive to the needs of the customer.

So, are you ready to level up, learn, and perform at your best? Apply now!

Please note that only applicants who meet the stipulated minimum requirements will be considered.

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.