Digital Marketing Manager

Datafin IT Recruitment; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading car rental company in Johannesburg is seeking a dynamic Digital Marketing Manager with over 5 years of experience in marketing campaign development. The ideal candidate will thrive under pressure, demonstrate analytical prowess, and possess strong project management skills, ensuring successful marketing strategies across various channels.

Qualifications

• Minimum of 5 years experience in digital marketing.
• Experience with analytics and marketing automation.
• Proven track record in developing marketing plans and campaigns.

Responsibilities

• Develop and lead marketing plans across different channels.
• Analyze customer insights and build successful strategies.
• Manage and execute projects with a creative team.

Skills

Analytical skills

Project management

Communication

Marketing automation

Creativity

Social media strategy

Education

Bachelor's degree in marketing, business or related field

Tools

Google Analytics

Hotjar

CRM tools

AutoSLM Keyloop

Marketing platforms

Job description

DataFin was established in 1999. We pride ourselves on the fact that we have established relationships with industry leaders and a vast majority of our business is repeat business.

Duties & Responsibilities

ENVIRONMENT :

A proudly South African car rental company with over 36 years of industry experience is seeking a dynamic and personable marketing manager to manage the marketing of motorhome and 4x4 vehicle rentals from their Johannesburg offices. The ideal candidate will have experience developing and executing marketing campaigns and be willing to do the actual work to get the job done. They should be comfortable with daytoday marketing activities and longterm strategy thriving under tight deadlines and changing needs. If you are a people person who loves the rewarding challenge of building businesses they want to hear from you.

DUTIES :

Objectives of this Role :

• Develop marketing plans with specific objectives across different channels and segments
• Lead the of marketing programs from start to finish leveraging internal support and driving collaboration.
• Analyse customer insights consumer trends market analysis and marketing best practices to build successful strategies
• Create maintain and conduct analytics reporting across multiple platforms and extract critical insights for future campaign development and gotomarket strategy complete with formal proposals and recommendations on tactics
• Partner with email performance marketing and web teams to design test and evolve lead nurturing tactics.

Responsibilities :

• Working with the creative team developing creative briefs and guiding creative direction to meet advertising and publicfacing communications objectives including print digital and video assets.
• Conceptualise and execute multichannel campaigns across the prospect and customer lifecycle ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touchpoints establish budget guidelines participate in events document business processes and provide additional sales support.
• Events from organising to setup.
• Gather customer and market insights to inform outreach strategies increase customer conversions and generate more qualified leads.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.
• Project manage service providers.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs strategies and budgets.

REQUIREMENTS :

• Minimum of 5 years experience.
• Analytical knowledge of platforms such as Hotjar and Google Analytics.
• A bachelors degree in marketing business or a related field will be advantageous.
• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and campaigns.
• Strong project management multitasking and decisionmaking skills.
• Metricsdriven marketing mind with an eye for creativity.
• Experience with marketing automation and CRM tools.
• Perform under pressure in a fastpaced environment.
• Proficiency in online marketing and social media strategy.
• Established press and media contacts will be beneficial.
• Knowledge of AutoSLM Keyloop (CDK) and portals like Autotrader and will also be beneficial.

While we would really like to respond to every application should you not be contacted for this position within 10 working days please consider your application unsuccessful.

COMMENTS :

When applying for jobs ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs please note your relocation plans in all applications for jobs and correspondence. Apply here email a Word copy of your CV to and mention the reference number of the job.

Desired Experience & Qualification

Digital Marketing Manager

Required Experience :

Manager

Key Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

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Digital Marketing Manager • Johannesburg, Gauteng, South Africa