Digital Marketing Manager

MultiChoice Group; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading multinational media group seeks a Manager for Digital Ad Delivery in Johannesburg. The role involves managing operations across digital platforms and supporting revenue growth through effective advertising strategies and client relationships. Ideal candidates possess a degree and significant experience in digital sales and media operations, aiming for success in a dynamic environment.

Benefits

Flexible working hours

Professional development opportunities

Performance-related bonuses

Qualifications

• 5-8 years relevant experience in Sales or Media industry.
• Minimum 5 years in Digital Advertising with hands-on experience.
• People management experience required.

Responsibilities

• Manage DMS OTT Streaming platform and digital media campaigns.
• Support digital sales initiatives and client education.
• Lead tactical and operational initiatives.

Skills

Exceptional sales acumen

Project management

Negotiation skills

Attention to Detail

Strategic Thinking

Education

Degree

Post-grade qualification

Tools

Digital platforms

OTT platforms

Job description

The Organization

The Video Entertainment segment of Naspers is a broad-based multinational media group headquartered in South Africa and Dubai with principal operations in pay television and video entertainment. The group operates in almost 50 countries in Africa. Its holding company, Naspers, is listed on the Johannesburg Stock Exchange (JSE) and has an ADR listing on the London Stock Exchange (LSE). International investors account for around 50% of its shareholder base.

An African platform operator, Video Entertainment’s expertise lies distributing media products, creating media content and selling advertising. Its key areas of operations are:

• Storytelling ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers
• Pay Television: direct-to-home satellite and digital terrestrial television services; and
• SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets
• Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.

The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:

• Build its Pay TV and SVOD subscriber base
• Focus on investment and technology
• Maintain a local approach
• Provide quality service
• Attract innovative and motivated employees

Purpose of the Position:

• The Manager: Digital Ad Delivery will work cross-functionally across DStv Media Sales (DMS), acting as a link between business owned digital platforms (e.g., DStv Stream, Showmax, M-Net channels and SuperSport websites), non-business owned digital platforms (e.g., social media), clients and agencies
• Management of DMS OTT Streaming platform, B-VOD (Broadcast Video on Demand) and trade digital platforms – through creation, sales and coordination of digital media campaigns
• Supervising the Sub-Saharan Africa (SSA) digital ad operations team
• Support revenue generation for DMS commercial OTT, BVOD & digital offerings, as well as third-party platform partners (i.e. Facebook, YouTube, Twitter etc.)
• Create and sell the above offerings for internal stakeholders and advertisers
• Manage all key aspects of campaign executiont, revenue tracking, inventory & yield optimization to support internal stakeholders and key customers
• Lead tactical and operational initiatives, under the guidance of the Senior Manager: Digital Ad Operations
• Deliver platform and operational insights to drive revenue growth for DMS

Key Performance Objectives

Key Performance Objectives

• Achieve budgets within the designated area of responsibility across, but not limited to:
• Linear & Video on Demand across: M-Net, SuperSport, Third Party channels, Catch Up, DStv Stream, Showmax
• Third party platforms
• Owned & Operated Network
• Social Media
• Multi-Channel Networking (MCN)
• Publisher Alliance Network
• Manage target and revenue set for the operations and delivery of the campaigns aligned to the DMS sales budget and target for digital

Support Digital Growth Strategy

• Use client insights to identify and evaluate strategic and innovative revenue generating sales initiatives and pathways to support the execution of the DMS sales strategy, all the while ensuring alignment to the growth strategy
• Support new Digital advertisers to the various platforms, looking at innovative ways to on-board new business and increase investment in this area

Support Lead Generation

• Support the digital sales initiatives at DStv Media Sales
• Educate, develop and recommend strategic direction to clients on how to use the medium effectively

Policy Adherence

• Policy and procedure implementation
• Manage adherence to policy according to territories

Operational Excellence

• Work closely with DMS Business Enablement, Media Strategy and Insights, Client Sales, Digital Sales, General Entertainment, and SuperSport teams to create proposals as well as manage and execute the VOD and/or digital component linked to the content and/or sponsorship opportunity
• Oversee and manage analytical work required to formulate a proposed direction
• Implement and manage social media campaigns for clients; and monitor trends in social media tools and applications, and appropriately apply that knowledge to increasing the use of social media partners for clients

Client Relationship Management

• Support in the formulation of strategic digital frameworks
• Maintain and develop a network (build new relationships and keep/enhance existing client relationships)
• Establish solid relationships with agency partners and direct clients
• Attend industry events and conferences to generate new business leads (as and when required)

Special Projects

• Collaborate cross-functionally to design customised and bespoke sales solutions and/or new revenue streams
• Plan and execute assigned client campaigns, keeping an eye on potential opportunities for integration with other initiatives/products
• Be actively involved in implementing a system, tech or a process in Ad Ops that impacts the broader company and other departments

People Management

• Develop a high performing team and encourage frequent knowledge sharing between team members
• Determine and analyse development needs for the team
• Resolve grievances raised by team members and escalate if required
• Address poor performance of any team member through the formal Performance Improvement Programme and ensure that continued poor performance is appropriately dealt with and escalated to relevant Manager
• Motivate team members and ensure that their efforts are recognized

Qualifications

• Degree
• Post-grade qualification advantageous

Experience

• 5-8 years relevant experience in a large Sales or Media or Telecommunications company or environment
• A minimum of 5 years in the Television or Digital Advertising industry with specific hands-on experience in Digital Ad Operations
• Proven record of sales generation is advantageous
• Proficient in Digital and OTT platforms and products across: VOD, Live-linear, Social Media, etc.
• Knowledge of the advertising industry and established networks
• Understanding of the SSA Television & Digital industry and proven success in the country
• Existing media industry relationships and a proven ability to build productive relationships
• People management experience (in-direct or direct)

Technical Competencies

• Exceptional sales acumen
• Project management
• Presentation skills
• Excellent communication skills, written and verbal
• Audience measurement metrics
• Data driven approach
• Networking
• Negotiation skills
• Risk Management
• Attention to Detail
• Administrative Skills
• Deadline Driven
• Strategic Thinking
• Systems Knowledge

Behavioral Competencies (List the key behavioral competencies)

• Relationship Building
• Conflict resolution
• Decision making
• Critical Appraisal
• Holistic Thinking
• Persuading and Influence
• Coaching