Digital Marketing Manager

Energy Capital & Power; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in the energy sector seeks a Digital Marketing Manager to spearhead its digital initiatives. The role involves optimizing websites, managing SEO and paid media campaigns, and collaborating with teams to align marketing strategies with business goals. Ideal candidates will have a Bachelor's degree and 3-6 years experience in digital marketing.

Qualifications

• 3–6 years of hands-on experience in digital marketing, including SEO, CRO, paid media.
• Proficiency with tools like GA4, Google Ads, Meta Ads, WordPress.
• Certifications in Google Ads, GA4, Meta Blueprint, or SEO/CRO platforms.

Responsibilities

• Manage and maintain company and events websites focusing on user experience.
• Drive organic growth via SEO and optimize paid media campaigns.
• Monitor user behavior and track KPIs for continuous strategy improvement.

Skills

SEO

CRO

Paid Media Management

Google Analytics

Analytical Skills

Education

Bachelor’s degree in Marketing

Tools

GA4

Google Ads

Meta Ads

WordPress

A/B Testing Tools

Job description

Company Description

Energy Capital & Power is seeking a results-driven Digital Marketing Manager to lead and optimize our digital marketing initiatives across a portfolio of global energy events and media brands. This role will be responsible for developing and executing digital strategies that drive traffic, boost conversions, and maximize ROI.

Job Description

• Manage and maintain company and events websites with a strong focus on user experience and performance. Execute A/B testing, usability testing, and conversion rate optimization (CRO) strategies to continuously improve website effectiveness.
• Drive organic growth through on-page and off-page SEO strategies. Must have hands-on experience with WordPress and understand SEO tools and analytics platforms.
• Set up, manage, and optimise Google Analytics 4 (GA4) accounts and other tracking tools. Monitor user behaviour, campaign performance, and key site metrics to inform decision making.
• Plan, execute, and optimise paid media campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn. Oversee ad creative, targeting, and funnel strategies to maximize reach and engagement.
• Allocate, track, and manage digital marketing budgets. Optimize spend to improve Return on Ad Spend (ROAS) and increase customer Lifetime Value (LTV).
• Own and lead the digital marketing strategy across multiple brands and events, ensuring alignment with broader business goals. Collaborate with project directors and marketing teams to execute data-informed campaigns.
• Track key performance indicators (KPIs), generate regular performance reports, and provide actionable insights for continuous improvement and growth.
• Stay current on digital marketing trends, paid media innovations, and emerging performance marketing tools. Apply insights to keep our strategies ahead of the curve.
  
  

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 3–6 years of hands-on experience in digital marketing, including SEO, CRO, paid media, and analytics.
• Proficiency with tools like GA4, Google Ads, Meta Ads, WordPress, and A/B testing platforms.
• Certifications in Google Ads, GA4, Meta Blueprint, or SEO/CRO platforms (e.g. HubSpot, SEMrush, CXL).
• Strong analytical and strategic skills, with the ability to manage budgets, track KPIs, and optimize performance.
• Ability to manage multiple campaigns across regions and teams.