Digital Marketing Manager

Pillango Placements; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A non-profit organization in Cape Town seeks a Digital Marketing Manager responsible for planning, implementing, and managing digital marketing channels. This includes overseeing SEO, PPC, and website performance analysis. The ideal candidate will have a relevant degree and at least 3 years of experience, with strong skills in digital marketing strategies and data analysis. The role offers a proposed salary of approximately R40k per month.

Qualifications

• At least 3 years of experience in digital marketing, preferably in the NPO sector.
• Skilled in social media platforms and analytics tools.
• Experience with SEO, SEM, PPC, and campaign optimization.

Responsibilities

• Develop and lead organic and paid digital marketing strategies.
• Implement SEO, PPC, and manage Google Ads effectively.
• Oversee website content and analytics reporting.
• Collaborate cross-functionally for campaign delivery.

Skills

Digital marketing strategy development

SEO

PPC management

Data analysis

Content development

Project management

Education

Relevant degree in digital marketing or related field

Tools

CMS (kontent.ai)

Google Ads

Microsoft Office

Job description

Be responsible for the planning, implementation, and management of a non-profit organization's digital marketing channels, including website oversight and performance analysis.

KEY RESPONSIBILITIES

To execute the digital marketing plan in partnership with internal teams and global counterparts, covering the following key areas:

1. Develop and lead organic and paid digital marketing strategies.
2. Implement SEO, PPC, and manage Google Ads with cost efficiency.
3. Oversee website content, updates, and analytics reporting.
4. Use data insights to support decisions that drive donor and fundraising outcomes.
5. Collaborate cross-functionally to optimize integrated campaign delivery.
6. Monitor emerging digital trends and share innovations with the team.
7. Manage CMS platforms and Linktree optimization.
8. Deliver high-quality internal digital marketing performance reports.

EDUCATION, EXPERIENCE AND KNOWLEDGE

• Relevant degree in digital marketing or related field, with at least 3 years of experience in a similar role (preferably in the NPO sector).
• Skilled in CMS (preferably kontent.ai), social media platforms, and analytics tools.
• Experience with SEO, SEM, PPC, and campaign optimization.
• Strong content development, copywriting, and project management skills.
• Proficient in Microsoft Office; Photoshop and basic HTML are advantageous.
• Collaborative, adaptable, and open to occasional international travel.

SKILLS AND ABILITIES

• Strategic and creative approach to digital marketing planning.
• Strong data analysis skills to support evidence-based decisions.
• Proven success in managing Google Ads and SEO / PPC initiatives.
• Excellent communication and team collaboration.
• Flexible, proactive, and aligned with purpose-driven work.

The proposed salary for the role is approximately R40k per month, but the client retains the right to offer a market-related salary based on the candidate's qualifications, skills, and experience.

NOTE: We ONLY accept online applications. We do not consider direct applications via WhatsApp or email.