Digital Marketing Manager

Talent Sam; Cape Town; On-site; ZAR 30,000 - 70,000; Full time

Job summary

An innovative company is seeking a dynamic Digital Marketing Manager to lead their marketing initiatives. This role involves crafting a comprehensive marketing strategy to enhance brand visibility and drive sales through effective SEO, PPC, and social media campaigns. The ideal candidate will thrive in a collaborative, fast-paced environment, leveraging data-driven insights to optimize performance. Join a forward-thinking team that values creativity and growth, and play a crucial role in transforming the hiring landscape for remote talent. If you are passionate about digital marketing and ready to make an impact, this opportunity is for you!

Benefits

Flexible work environment

Opportunities for growth

Competitive salary and benefits

Qualifications

• 5+ years of digital marketing experience with a focus on SEO, PPC, and social media.
• Proficient in using SEO and PPC tools to drive measurable results.

Responsibilities

• Develop and execute a comprehensive marketing plan to elevate the brand.
• Optimize digital presence across SEO, PPC, social media, and content marketing.

Skills

Digital Marketing

SEO

PPC

Social Media Marketing

Content Marketing

Data Analysis

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing

Advanced degrees or certifications

Tools

Google Analytics

SEMrush

Ahrefs

Google Tag Manager

Job description

Digital Marketing Manager

About Us: Talent Sam

Talent Sam specializes in simplifying the hiring process for remote talent, connecting companies with highly skilled professionals from South Africa. We partner with companies across marketing, sales, ecommerce, finance, and healthcare, offering streamlined services that cover recruitment, HR, payroll, and compliance. Our rapid and effective hiring solutions reduce time-to-hire to under two weeks, providing cost-effective talent and a seamless experience.

Our Culture: Collaborative, Innovative & Growth-Driven

At Talent Sam, we embrace a culture that prioritizes innovation, collaboration, and diversity. We offer full-time employment, provide all needed equipment, and foster a positive, forward-thinking environment that enables people to thrive.

We value growth, both personally and professionally, encouraging everyone to contribute to our mission of reshaping remote hiring.

Role Overview: Digital Marketing Manager

We’re looking for a driven, creative, and strategic Digital Marketing Manager to develop and execute a comprehensive marketing plan that will expand our reach, elevate our brand, and drive sales conversions. This role will focus on optimizing our digital presence across SEO, PPC, social media, and content marketing, utilizing data-driven insights to refine campaigns and maximize performance.

The ideal person is well versed in all major digital marketing channels, highly driven, and thrives on challenge.

Key Responsibilities

SEO Strategy & Execution

• Define KPIs for SEO success, including traffic, impressions, clicks, and conversion rates.

• Create and maintain an SEO checklist of high-impact tasks to improve ranking and authority.

• Develop content consolidation and keyword optimization plans to eliminate cannibalization and boost rankings.

• Implement URL cleanup strategies and monitor recent Google AI updates to maintain ranking.

• Use tools like GA4 to monitor performance and provide actionable insights.

Content Marketing & Social Media

• Plan and execute a content strategy across blogs, social media, and website pages that aligns with SEO and brand goals.

• Build out content campaigns that tell Talent Sam’s story and attract qualified leads.

PPC and Paid Social Campaigns

• Develop and manage PPC and paid social campaigns on platforms like Google Ads, LinkedIn, and Meta to drive traffic and conversions.

• Conduct in-depth keyword research and competitive analysis to identify high-impact search terms.

• Implement A/B testing to determine high-performing ad copy, landing pages, and other elements.

• Optimize "buy intent" pages to increase organic ranking and conversion rates.

Performance Analysis & Reporting

• Track, analyze, and report on campaign performance using Google Analytics, Google Search Console, and other analytics tools.

• Use data insights to improve strategy, refine campaigns, and enhance user experience.

Client and Stakeholder Collaboration

• Partner with cross-functional teams to align marketing initiatives with business objectives.

• Build relationships with media, industry influencers, and strategic partners to amplify reach.

Skills & Qualifications

• 5+ years of experience in digital marketing, with a focus on SEO, PPC, and social media.

• Bachelor’s degree in Marketing, Business, or related field; advanced degrees or certifications are a plus.

• Proven track record of managing and optimizing digital campaigns that drive measurable results.

• Proficient in SEO and PPC tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Tag Manager).

• Exceptional project management skills with a results-oriented mindset.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively in a fast-paced environment.

Why Talent Sam?

• Join a high-growth company transforming the global workforce.

• Work in a flexible, innovative environment with opportunities for growth.

• Competitive salary and benefits.

If you’re a creative, data-driven marketing expert ready to make an impact in the world of remote hiring, we’d love to meet you. Apply today and help us redefine remote talent solutions at Talent Sam!