Digital Marketing Lead - B2B Saas (Fintech)

Progressive Edge; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading company in the fintech space is seeking a Digital Marketing Lead to drive demand generation and brand awareness. This role involves managing digital channels, executing integrated campaigns, and collaborating with internal teams to achieve business goals. The ideal candidate will have a strong background in B2B digital marketing, particularly in a SaaS environment, and will be comfortable working cross-functionally.

Qualifications

• 5+ years in a B2B digital marketing role, ideally in a SaaS environment.
• Experience in fintech or marketing to finance professionals is a plus.

Responsibilities

• Manage and optimize performance across all digital channels.
• Lead the execution of integrated campaigns for lead generation.
• Use data to inform marketing decisions and propose improvements.

Skills

Demand Generation

Campaign Execution

Analytical Mindset

Communication

Collaboration

Tools

CRM

Marketing Automation

Analytics

CMS

Job description

Digital Marketing Lead - B2B SaaS (Fintech)

Johannesburg

This is an exciting opportunity for a marketing professional ready to take on a strategic and hands-on role in a scaling SaaS company operating in the fintech space. Known for their innovative solutions and rapidly growing footprint, this company empowers businesses with tools to make smarter financial decisions.

The Digital Marketing Lead will join a brand new marketing team, reporting into the newly appointed Head of Marketing. You will help drive demand generation, brand awareness, and customer growth across multiple channels. You will play a pivotal role in helping the company meet its ambitious acquisition and retention goals.

About the Role

The Digital Marketing Lead will take ownership of the execution and refinement of the company's digital strategy. This includes managing and optimizing all digital channels from website to social media to email campaigns. It will include other channels too such as Webinars and paid media. With a clear focus on measurable outcomes, this person will align closely with sales, account management, and product teams to ensure marketing efforts directly contribute to business goals.

With very little already in place, you will get to design, plan, and implement.

Key Responsibilities:

• Manage and optimize performance across all digital channels including the website, email, social, search, online advertising, and content platforms.
• Lead the execution of integrated campaigns that drive inbound lead generation, support outbound initiatives, and enhance brand visibility.
• Use data to inform marketing decisions regularly track, analyze, and report on the performance of all digital efforts, proposing improvements and testing hypotheses.
• Collaborate with internal teams to support product launches, customer success stories, and targeted campaigns.
• Produce high-quality, compelling digital content that aligns with brand messaging and business objectives.
• Support the development of customer marketing initiatives that drive upsell and retention.
• Manage external vendors, tools, and platforms to maximize marketing ROI and operational efficiency.
• Contribute to thought leadership and innovation within the marketing team.

What You'll Need to Succeed:

• 5+ years in a B2B digital marketing role, ideally in a SaaS environment.
• Strong experience with demand generation, campaign execution, and performance tracking.
• Proficiency across digital tools and platforms (CRM, marketing automation, analytics, CMS, etc.).
• Analytical mindset with the ability to extract insights and drive continuous improvement.
• Excellent communication and collaboration skills comfortable working cross-functionally.
• Highly organized, creative, and detail-oriented.
• Experience in fintech or marketing to finance professionals is a plus, but not essential.

This is a great chance to join a high-impact team where your work will be visible, valued, and central to the company's success. If you're looking for a role where you can lead from the front while still adding value to the execution, this could be a great fit.