Digital Marketing Lead - B2B Saas (Fintech)

Progressive Edge | Specialist Tech Recruitment; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading SaaS company in the fintech sector is seeking a Digital Marketing Lead to oversee digital strategy execution and drive brand awareness. In this strategic role, you will manage various channels, analyze performance, and contribute to demand generation and customer retention efforts.

Qualifications

• 5+ years in B2B digital marketing, preferably in SaaS.
• Strong analytical skills and ability to derive insights.
• Highly organized, creative, and detail-oriented.

Responsibilities

• Manage and optimize all digital channels including website, email, and social media.
• Lead the execution of integrated campaigns to generate inbound leads.
• Analyze data to inform decisions and propose improvements.

Skills

Demand generation

Campaign execution

Performance tracking

Analytical skills

Communication

Cross-functional collaboration

Creativity

Organization

Tools

CRM

Marketing automation

Analytics

CMS

Job description

Join to apply for the Digital Marketing Lead - B2B SaaS (Fintech) role at Progressive Edge | Specialist Tech Recruitment

Location

Johannesburg

Overview

This is an exciting opportunity for a marketing professional ready to take on a strategic and hands-on role in a scaling SaaS company operating in the fintech space.

Known for their innovative solutions and rapidly growing footprint, this company empowers businesses with tools to make smarter financial decisions.

The Digital Marketing Lead will join a new marketing team, reporting to the Head of Marketing.

You will drive demand generation, brand awareness, and customer growth across multiple channels, playing a key role in meeting acquisition and retention goals.

About The Role

You will be responsible for executing and refining the company's digital strategy, managing channels such as website, social media, email, webinars, and paid media.

Your focus will be on measurable outcomes, collaborating with sales, account management, and product teams to align marketing efforts with business objectives.

Key Responsibilities

Manage and optimize all digital channels including website, email, social media, search, online advertising, and content platforms.

Lead the execution of integrated campaigns to generate inbound leads, support outbound initiatives, and increase brand visibility.

Analyze data to inform decisions, track performance, and propose improvements.

Collaborate with internal teams for product launches, success stories, and targeted campaigns.

Create high-quality digital content aligned with brand messaging.

Support customer marketing initiatives to drive upsell and retention.

Manage external vendors and platforms to maximize ROI.

Contribute to thought leadership and innovation within the team.

Requirements

5+ years in B2B digital marketing, preferably in SaaS.

Experience with demand generation, campaign execution, and performance tracking.

Proficiency with digital tools (CRM, marketing automation, analytics, CMS).

Strong analytical skills and ability to derive insights.

Excellent communication and cross-functional collaboration skills.

Highly organized, creative, and detail-oriented.

Experience in fintech or marketing to finance professionals is a plus but not essential.