DIGITAL MARKETING EXECUTIVE

Service Solutions; Cape Town; On-site; ZAR 400,000 - 500,000; Full time

Job summary

A luxury hotel group in Cape Town is seeking an experienced Digital Marketing Executive to enhance brand awareness through managing digital campaigns, social media, and content creation. The ideal candidate has a relevant degree and at least 2 years of experience in hospitality marketing, along with strong skills in digital channels and graphic design.

Benefits

Market related salary

Medical aid

Provident fund

Qualifications

• Creative and business-minded with a passion for hospitality.
• Attention to detail and ability to work independently or within a team.
• Minimum 2 years of experience in hospitality marketing is advantageous.

Responsibilities

• Manage website updates and social media.
• Develop engaging content for digital platforms.
• Maintain brand consistency and monitor industry trends.

Skills

Digital Marketing

Content Creation

SEO

Social Media Management

Graphic Design

Education

Relevant diploma or degree in Digital Marketing

Tools

InDesign

Job description

Overview

LOCATION CAPE TOWN

SALARY : MARKET RELATED WITH MEDICAL AID / PROVIDENT FUND

Our prestigious client is looking for a GURU in Digital Marketing, to join the team at a luxury hotel in Cape Town. The digital marketing executive will play a key role in managing digital campaigns, social media, and content creation to enhance brand awareness and engagement.

Responsibilities

• Digital Marketing Manage website updates, social media, and coordinate and implement all digital campaigns.
• Content Creation Develop engaging content, including blog posts, high-quality visuals, photography, and videography for digital platforms.
• Brand Management Maintain brand consistency, monitor industry trends, and support overall marketing strategies.
• Manage all digital channels to drive brand awareness.
• Create engaging digital campaigns across multiple platforms.
• Community management respond to queries on social media, email, and phone.
• Social media content creation, including copy, images, and videos / reels.
• Manage Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok platforms.
• Develop strategies to increase social media followership and engagement.
• Assist in building and maintaining brand image and reputation across all collateral.
• Provide graphic design support to produce marketing materials.
• Ensure all graphics and layouts are visually appealing and on-brand.
• Support the marketing team in executing communication initiatives and special events.
• Assist in developing and implementing marketing strategies incorporating SEO / SEM and content marketing.
• Maintain and update website content.

Qualifications

• Creative and business-minded with a passion for hospitality.
• Attention to detail and ability to work independently or within a team.
• Relevant diploma or degree in Digital Marketing, Social Media, or a related field.
• Minimum 2 years of experience in hospitality marketing would be advantageous
• Strong understanding of digital marketing channels, including SEO, PPC, META, social media, email marketing, and display advertising.
• Basic proficiency in InDesign.
• Ability to think outside the box and deliver high-quality results.