Digital Marketing Executive

Khula Placements; Cape Town; On-site; ZAR 400,000 - 500,000; Full time

Job summary

A leading company in luxury hospitality is seeking a Digital Marketing & Design Coordinator to enhance their digital presence. The role involves content creation, social media management, and design work to promote the estate. Candidates should have relevant marketing qualifications and experience in luxury digital marketing.

Qualifications

• 1-2 years of previous experience in a similar role.
• Active on social media and knowledgeable about CMS.
• Highly organized with strong attention to detail.

Responsibilities

• Manage content creation and social media engagement.
• Design promotional materials and collateral.
• Analyze web traffic and social media performance.

Skills

Copywriting

Social Media Management

SEO Optimization

Project Management

Graphic Design

Communication

Education

Relevant qualification in Marketing / Advertising

Tools

InDesign

Photoshop

Illustrator

Google Analytics

Job description

R25000 R30000 depending on experience

We are seeking a talented Digital Marketing & Design Coordinator to support the Head of Marketing in managing all aspects of digital marketing and communication. This role will involve a combination of content creation, social media management, digital strategy, and design work to promote our luxury estate. MUST HAVE LUXURY digital marketing experience.

RESPONSIBILITIES

Content Creation & Copy Editing

• Write, review, edit, and update marketing content across various platforms.
• Assist the creative team in designing promotional materials.
• Bring fresh, creative ideas for future content to promote the estate.

Digital Marketing

• Prepare and publish content on digital platforms.
• Schedule content in alignment with global engagement strategies.
• Conduct keyword research and optimize content using SEO best practices.
• Engage with customers on social media, respond to inquiries, and promote brand initiatives.
• Monitor social media and website metrics to track engagement and performance.
• Work with marketing and design teams to create visually compelling content.
• Measure web traffic and analyze conversion rates, bounce rates, and other relevant data.
• Develop and deliver creative social media content across platforms like LinkedIn, Facebook, Instagram, and Pinterest.
• Manage day-to-day handling of social media channels and content scheduling.
• Create multimedia content (or outsource effectively) for diverse platforms.
• Launch campaigns to promote the estates brand and engage with key influencers.
• Conduct audience research and foster community interaction on social media platforms.
• Track, analyse, and report on social media performance using tools like Google Analytics.

Design

• Create collateral including graphic design, logos, brochures, advertisements, and press releases using InDesign.
• Coordinate with external design and print partners to meet production deadlines.
• Collaborate with all departments to fulfil their design needs.

Communication & Administrative Support

• Coordinate and manage all printed collateral across the estate.
• Ensure monthly stock takes and maintain collateral levels.
• Coordinate with media and handle press clippings and feature administration.
• Assist with organizing estate photo and video shoots.
• Help manage communications with local tourism offices, press offices, and partner organizations.
• Organize and update estate brand information for media requests.
• Provide ongoing support regarding brand guidelines and updates to internal departments.
• Assist in managing the Marketing & PR diary and ensure smooth operation of marketing projects.

MAIN REQUIREMENTS

• Relevant qualification in Marketing / Advertising or equivalent.
• 1-2 years of previous experience in a similar role.
• Previous design experience with proficiency in InDesign, Photoshop, and Illustrator.
• Own reliable transport
• Active on social media and knowledgeable about CMS.
• Excellent copywriting and editing skills.
• Highly organized with strong attention to detail.
• Proficient in project management and strong computer literacy.
• Knowledge of web analytics tools (e.g., Google Analytics).
• Strong presentation skills and excellent interpersonal communication.
• Ability to maintain professional relationships across all departments.
• Flexibility and accountability in a fast-paced environment.

If you are passionate about digital marketing, design, and working in a luxury hospitality environment, apply now to join our team. Help us showcase the beauty and elegance of our estate through engaging content and innovative digital strategies.

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