Digital Marketing Director

JeloCorp; Johannesburg; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

An established industry player in the power sector is seeking a Digital Marketing Director to spearhead innovative marketing strategies. This pivotal role involves crafting comprehensive digital marketing plans aimed at boosting brand visibility and driving customer engagement. You will lead a talented team, manage diverse marketing campaigns across various platforms, and leverage analytics to refine strategies. If you are a dynamic leader with a passion for digital marketing and a knack for data-driven decision-making, this opportunity offers the chance to make a significant impact in a fast-evolving field. Join a forward-thinking company that values creativity and strategic insight in its mission to revolutionize the industry.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Experience as a Digital Marketing Manager or Strategist is essential.

Responsibilities

• Develop and implement cohesive digital marketing plans.
• Lead the digital marketing team and oversee campaign management.

Skills

Digital Marketing Strategy

SEO/SEM

Google Analytics

Project Management

Team Leadership

Communication Skills

Education

Bachelor's Degree in Marketing

MBA

Tools

Google Ads

HubSpot

CRM Software

Content Management Systems

Job description

Our Client is one of the leading global market players in the power industry focusing on smart metering and smart grid technologies. Since the inception of the Group, it has always been moving on the edge of technology to deliver state-of-the-art products and solutions to utilities all around the world. They're looking for a Digital Marketing Director responsible for developing, implementing, and managing marketing campaigns that promote the company and its products or services. They play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

• Strategic Planning: Develop and implement a cohesive digital marketing plan to increase brand awareness and revenue. Set current and long-term goals for internal teams. Design and review the Marketing department's budget.
• Team Leadership & Collaboration: Lead and manage the digital marketing team. Guide the content team in crafting engaging and SEO-friendly content. Collaborate with other teams and departments to integrate marketing strategies.
• Campaign Management: Launch and oversee online adverts through Google AdWords, Facebook, LinkedIn, etc. to increase company and brand awareness. Oversee SEO and SEM strategies. Manage email and social media marketing campaigns.
• Analytics and Reporting: Use analytic tools to monitor and evaluate the effectiveness of the company's digital marketing strategy. Maintain knowledge of the marketing technology landscape, analytics, and business intelligence. Provide end-to-end project management for all digital campaigns.
• Innovation and Adaptation: Identify and test new digital platforms and tools. Stay up-to-date with digital technology developments. Adapt strategies based on analytical data and emerging trends.
• Communication: Communicate digital marketing plans and strategies to senior management. Supervise the design of all digital media elements including the company website and individual project microsites.

Requirements:

• Bachelor's Degree in Marketing, Digital Technologies, or a related field.
• An MBA would be an advantage.
• Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing certifications.
• Proven work experience as a Digital Marketing Strategist or Digital Marketing Manager.
• Strong experience with SEO/SEM, Google Analytics, and CRM software.
• Familiarity with web design and content management systems.
• Excellent analytical and project management skills.
• Strong team leadership and management skills.
• Outstanding communication and interpersonal skills.

Additional Considerations:

• Given the fast-paced nature of digital technologies, a Digital Marketing Director must be a quick learner, adaptable, and continuously focused on improving digital strategies based on data-driven decisions.
• This role often demands a balance between creative and analytical capabilities, suggesting that successful directors are both imaginative and technically inclined.