Digital Marketing Coordinator R30,000-R38,000 Per Month Neg. Based On Experience

Crayon; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading biotech company is seeking a Digital Marketing Manager to develop and implement marketing strategies that align with their commercial goals. The ideal candidate will have a strong digital marketing background and experience in healthcare. Responsibilities include managing digital platforms, executing campaigns, and optimizing marketing efforts to drive brand awareness and lead generation.

Qualifications

• 3-4 years of marketing/industry experience, preferably in healthcare.
• Proficiency in social media platforms including Facebook, Instagram, LinkedIn.

Responsibilities

• Establish a digital marketing strategy and support execution of campaigns.
• Manage digital platforms including website, SEO, and social media.
• Oversee the digital marketing budget and conduct competitor analysis.

Skills

Digital Marketing

SEO

Google Analytics

Social Media Management

Time Management

Education

BCom or BSc (Hons) degree in Marketing

Tools

Microsoft Office Suite

Hootsuite

Facebook Ad Manager

Job description

Introduction

Where you'll work

This biotech company combines medicine, science, and technology to create innovative products and services, empowering you to invest in and take personal ownership of your future health.

They place immense pride in the values with which it conducts business, upholding the highest levels of business ethics and personal integrity in all types of transactions and interactions.

How you'll role

As the Digital Marketing Manager, you will collaborate with the Head of Marketing to devise and implement a comprehensive marketing strategy and solutions to support the company's commercial strategy.

You are the ideal candidate if you possess a robust digital marketing background and are open to supporting various tasks within the marketing department, including material procurement, inventory management, and event coordination.

Duties & Responsibilities

What you'll do

• Establish a digital marketing strategy, including social media, aligned with the overall marketing strategy for each product/service and the overall brand.
• Support the execution of digital marketing campaigns to drive brand awareness and generate leads.
• Ensure all content is accurate and error-free, proofreading promotional materials, social media, digital content, and other marketing elements.
• Approve all marketing documentation in collaboration with the Head of Marketing.
• Manage digital platforms including:
• Website maintenance
• Chatbot functionality
• Search Engine Optimization (SEO)
• Google Analytics and Google AdWords campaigns
• Google My Business
• Social media platforms (Facebook, Instagram, LinkedIn, YouTube)
• Track and report on digital marketing activities periodically to optimize efforts and ROI.
• Continuously optimize the website, social media, and SEO to generate quality leads and conversions.
• Oversee the digital marketing budget, ensuring objectives are met within budget.
• Research new trends and technologies in digital marketing and recommend beneficial adoptions.
• Conduct competitor and industry analysis to keep the company's products/services at the forefront of digital advertising.
• Develop social media content, both paid and organic, aligned with marketing strategies and campaigns.
• Manage community engagement.
• Assist with external stakeholder campaigns for effective execution.
• Handle supplier invoices, quotes, and reconciliations.
• Update marketing systems with current materials.
• Organize events, exhibitions, and congresses, including logistics and stand management.
• Maintain stock of marketing materials and distribute promotional items as needed.

Desired Experience & Qualification

• BCom or BSc (Hons) degree in Marketing, Communications, or similar.
• 3-4 years of marketing/industry experience, preferably in healthcare.
• Proficiency in Microsoft Office Suite and social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and Facebook Ad Manager.
• Experience with Hootsuite.
• Excellent time management and organizational skills.
• Proactive, initiative-taking, and able to manage multiple tasks with attention to detail.

Package & Remuneration

R30,000 - R38,000 per month (negotiable based on experience).